Brand Tone

Fun and Playful, Creative and Expressive, Tech-forward and Innovative, Community-oriented, Approachable and Enthusiastic

Brand Values

• •Self-Expression
• •Fun and Entertainment
• •Innovation
• •Creativity
• •Connection

Best Practices

• •Keep it Energetic and Enthusiastic: Use vibrant language, exclamation points (sparingly but effectively), and a generally upbeat tone. Focus on the excitement and fun the product brings.
• •Emphasize Customization and Creativity: Always highlight the user's ability to create, design, and express themselves. Use words like "your," "create," "design," "customize," "express," and "imagine."
• •Use Simple, Tech-Friendly Language: While it's a tech product, avoid overly technical jargon. Explain features in terms of benefits and ease of use (e.g., "sync with our app," "easy to program").
• •Incorporate Calls to Action that Inspire Interaction: Encourage users to share their creations, download the app, or imagine possibilities. Use phrases like "What will you create?" or "Show us your shine!"
• •Stay Visually Connected: Ensure the copy complements the visual nature of the product. Use descriptive words that evoke images of light, animation, and vibrant displays. Encourage user-generated content by referencing how others use the glasses.

Social Perception

A "Cool" Novelty Item, Highly Customizable, Good for Specific Niches, Generally Good Value for a Niche Product, Mixed on App/Connectivity (Historically), Innovative and Unique

Copy Examples

• •Headline: Light Up Your Vibe. Your Message. Your Art. Your Party. Body: Don't just show up, show OFF. With Chemion LED Glasses, your style speaks volumes. Sync with our app, unleash your creativity, and become the light of any event. What will your glasses say tonight? #Chemion #LEDGlasses #ExpressYourself #PartyTech
• •Headline: Create. Animate. Fascinate. Body: Why blend in when you were born to stand out? Chemion's customizable LED display puts you in control. From scrolling text to dynamic animations, design your look in minutes. Download the Chemion app and let your imagination shine! #DIYLED #WearableTech #GetNoticed
• •Headline: Beyond Glasses. It's Your Personal Billboard. Body: Festivals, concerts, or just a night out with friends – make every moment memorable. Chemion Glasses are your canvas. Share jokes, flash your favorite emoji, or sync with the music. The spotlight’s on you. Shop the new Color series now! #ChemionColor #InteractiveFashion #LEDArt
• •Headline: Level Up Your Look. Body: Ready to be unforgettable? Whether it's cosplay, a themed party, or just owning the night, Chemion Glasses add that electrifying edge. Easy to program, fun to wear. What character or message will you bring to life? #CosplayTech #ChemionOfficial #StandOutStyle
• •Headline: Your Mood. Your Display. Instantly. Body: Feeling hyped? Got something to say? Let your Chemion Glasses do the talking (and animating!). With intuitive app control and endless creative possibilities, your face is the ultimate status update. Get yours and #TurnYourLightOn! #SmartGlasses #PartyGear #LEDfun