Brand Tone

Playful and Fun, Approachable and Friendly, Comfort-focused and Reassuring, Aspirational yet Attainable Luxury

Brand Values

• •Comfort and Quality
• •Sustainability
• •Creativity and Innovation
• •Inclusivity
• •Community
• •Feel-Good Factor & Joy
• •Thoughtfulness

Best Practices

• •Embrace Playfulness: Use vibrant language, puns (where appropriate, like some product names or social media captions), and a generally light-hearted and positive tone in all communications.
• •Highlight Comfort & Quality: Consistently weave in words that evoke softness, comfort, high-quality materials, and the luxurious feel of the products.
• •Showcase Uniqueness & Creativity: Emphasize the hand-drawn nature of prints and the unique, trend-led designs that set the brand apart. Use storytelling around the inspiration for collections.
• •Communicate Values Authentically: Integrate messaging about sustainability, inclusivity, and community support naturally within product descriptions, social media content, and "About Us" sections. Avoid greenwashing by being specific about sustainable practices (e.g., "made with recycled fibres," "B Corp certified").
• •Engage as a Friend: Maintain an approachable, friendly, and responsive voice on social media and in customer service. Encourage user-generated content and build a sense of community. Use relatable scenarios and language that resonates with the target audience's lifestyle.

Social Perception

Positive Customer Reviews, Stylish and Trendy, Good Quality for the Price, Sustainable and Ethical, Giftable, Reliable

Copy Examples

• •Unwind in Unmistakable Style. Our new collection of hand-drawn prints is here to make your downtime deliciously vibrant. Soft, sustainable, and seriously snooze-worthy. #ChelseaPeers #ModernLounging
• •Lazy weekends just got an upgrade. Slip into the dreamiest, B Corp certified comfort that's as kind to the planet as it is to your skin. Discover joy in every thread. #SustainableStyle #FeelGoodPJs
• •From sofa snuggles to poolside chill. Our latest loungewear and swimwear are designed for all your moments of me-time. Because comfort should never compromise on personality. #ChelseaPeersNYC #PlayfulPrints
• •Gift the ultimate 'ahhh' moment. Beautifully packaged, thoughtfully made, and oh-so-soft – Chelsea Peers is comfort, wrapped. Perfect for them, perfect for you. #GiftOfComfort #LuxuryLoungewear
• •Join our crew of comfort connoisseurs! ✨ We believe in playful prints, inclusive sizes, and making every day feel a little more joyful. What’s your favorite way to lounge? #ChelseaPeersCommunity #InclusiveComfort