Tono de Marca

A sophisticated blend of knowledge, intimacy, and modern consciousness. It is timeless and reverent, intimate and personal, conscious and transparent, and aspirational yet approachable.

Valores de Marca

• •Sustainability
• •Legacy & Storytelling
• •Craftsmanship & Quality
• •Timelessness over Trends

Mejores Prácticas

• •Always anchor the copy in the brand's core values. Start with the story, the sustainability angle, or the mother-daughter connection before detailing the product specs.
• •Consistently use words like "revived," "reclaimed," "legacy," "timeless," "story," and "capsule." This reinforces the brand's unique position and educates the customer about the product's special nature.
• •Regularly mention the "mother-daughter" team and the NYC-based craftsmanship. This builds a personal connection and differentiates the brand from larger, faceless competitors.
• •In captions and descriptions, briefly explain what "reclaimed diamonds" or "recycled gold" means. This adds value, builds trust, and reinforces the brand's commitment to sustainability.
• •Ensure the photography style is mirrored by the copy; the text should feel as curated, personal, and timeless as the images.

Percepción Social

The brand is perceived as authentic and trustworthy, a high-quality curator, and niche and exclusive.

Ejemplos de Copy

• •Some stories are best told in threes. Our Trilogy Ring, revived from a classic vintage silhouette, features three reclaimed diamonds set in recycled 14k gold. A symbol of past, present, and future, made to be part of your story, forever. #ChelseaGirlRevival #SustainableLuxury #VintageInspired
• •A revival of grace. The Lady Pendant is our homage to a timeless piece we fell in love with years ago. Crafted in NYC from reclaimed vintage diamonds and recycled 14k gold, she’s a testament to the fact that true style never fades. Wear a piece of history, remade for the modern woman.
• •More Than Beautiful. It's a Revival.
• •NYC Mother-Daughter jewelers. Reviving timeless silhouettes with recycled 14k gold & reclaimed diamonds. Wear the story. ✨ #ChelseaGirlRevival
• •The most meaningful gifts are the ones with a story. This season, give a piece of the past, thoughtfully revived for the future. Our capsule collection is crafted from reclaimed materials, because sustainability is a beautiful tradition. #HeirloomQuality #ConsciousGifting