Brand Tone

educational, trustworthy, wholesome, authoritative yet reassuring, straightforward, focused on natural goodness and authenticity

Brand Values

• •Tradition & Authenticity
• •Purity & Natural Quality
• •Health & Wellness
• •Transparency
• •Sustainability

Best Practices

• •Lead with 'Why,' not just 'What': Always start by emphasizing the benefit (health, taste, purity) before describing the feature (wooden pressed, tin can). Instead of 'We sell cold-pressed oil,' use 'Elevate your meals with oil that retains all its natural goodness.'
• •Use Storytelling: Weave the narrative of the '5,000-year-old method' and 'Farm-to-Table' journey into your copy. This makes the brand more memorable and builds an emotional connection.
• •Emphasize Purity with Simple Language: Use words like 'Just one ingredient,' 'Simply pressed,' 'Naturally pure,' and 'Free from...' to reinforce the value of purity without overwhelming the customer.
• •Educate, Don't Just Sell: Create content that explains the difference between cold-pressed and refined oils. Use the FAQ section on the website as a source for blog posts or social media content that empowers customers to make healthier choices.
• •Maintain a Wholesome Voice: Ensure all copy, from website text to social media replies, reflects a tone that is trustworthy, natural, and focused on wellness. Avoid aggressive sales tactics or overly trendy slang that could dilute the brand's authentic and timeless appeal.

Social Perception

Perceived as a premium, health-focused brand delivering high-quality, natural products. Reliable source for authentic cold-pressed oils, valued by health-conscious consumers for purity and traditional methods. Minor packaging issues exist, but product quality is highly regarded.

Copy Examples

• •Taste the Truth. Our oils are made with one ingredient: premium, sun-dried seeds. Experience the pure, nutrient-rich flavor of Chekko's wooden cold-pressed oils.
• •From our farm to your family's table. We honor a 5,000-year-old tradition to bring you oils that are as nutritious as they are delicious. Because good health should be simple. #ChekkoOils #ColdPressed #PureAndNatural #HealthyLiving
• •Unlock nature’s secret to better health with Chekko’s Cold-Pressed Groundnut Oil. Extracted slowly using a traditional wooden press, every drop is rich in natural flavor and nutrients, free from chemicals and preservatives. Perfect for elevating your cooking and nourishing your body.
• •Don't just cook. Nourish. See how our oils make a difference.
• •(Scene: Close-up of golden oil being slowly pressed). Narrator: We don't rush perfection. We press it. The traditional way. Chekko Oils—all the goodness, nothing else.