Brand Tone

Confident, Ethical, and Fashion-Forward

Brand Values

• •Originality & Unique Design
• •Quality
• •Veganism & Animal Welfare
• •Environmental Responsibility
• •Sustainability & Fair Trade
• •Customer Connection & Self-Expression
• •Global Reach & Inclusivity

Best Practices

• •Emphasize Core Values Consistently: Always weave in key values like "100% vegan," "eco-friendly," "original design," and "bold style" naturally within product descriptions, social media captions, and ad copy.
• •Use Confident & Empowering Language: Employ strong verbs and affirmative statements. Focus on how the products empower self-expression and individuality (e.g., "personalize your life," "express yourself more," "unleash your bold side").
• •Maintain Transparency (Especially Regarding Potential Concerns): While highlighting positives, ensure clarity on shipping (including potential for customs where applicable, if possible to estimate or warn) and return policies to build trust and manage expectations, addressing a key area of negative feedback.
• •Showcase the "Why": Connect the product features (vegan, unique design) to the brand's deeper mission (animal welfare, environmentalism, self-expression). This adds depth beyond just selling a shoe.
• •Engage with a Youthful, Energetic Voice on Appropriate Platforms: Especially on social media like TikTok and Instagram, use relevant slang (authentically), emojis, and a dynamic tone that resonates with the target demographic, while still aligning with the core values of style and ethics.

Social Perception

Trendsetters & Stylish, Good Quality (for some), Ethical Appeal, Concerns about Customer Service & Hidden Costs, Variable Trust

Copy Examples

• •Headline: Step Beyond. Wear the Change. Body: Chekich isn't just a sneaker, it's a statement. Crafted from 100% vegan materials and designed to turn heads, our latest collection is for those who walk their own path. Ethically made, boldly designed. #Chekich #VeganFashion #StreetStyleRedefined
• •Headline: Dare to be Different. Designed in Turkey, Worn by the World. Body: Our designers ignore the rulebook to bring you footwear that’s as unique as you are. Experience the art of 100% vegan craftsmanship and eco-conscious style. Worldwide express shipping. Your next favorite pair awaits. #ChekichOriginals #GlobalStyle #EthicalKicks
• •Headline: Comfort That Roars. Style That Whispers Confidence. Body: Unleash your boldest look yet with Chekich. Our 100% vegan, orthopedic-designed sneakers don't just look incredible—they feel it too. Make your mark, sustainably. #VeganComfort #ChekichStyle #ConsciousFashion
• •Headline: The Future of Footwear is Vegan. And It Looks Damn Good. Body: Why choose between ethics and aesthetics? Chekich delivers cutting-edge designs with a conscience. Join the movement towards a more stylish and sustainable world, one step at a time. #WearYourValues #ChekichVegan #EcoStreetwear
• •Headline: From Turkey, With Love & No Limits. Body: Chekich: Where 100% vegan materials meet boundary-pushing design. Each pair is a piece of wearable art, empowering you to express yourself and embrace a better future. #MadeInTurkey #VeganRevolution #Chekich