Brand Tone

Nurturing, wholesome, simple, direct, and community-oriented.

Brand Values

• •Comfort
• •Quality Ingredients
• •Simplicity

Best Practices

• •Use "Nourishing" Language: Incorporate words like "nourish," "comfort," "wholesome," "hearty," and "fresh" to reinforce the brand's core values.
• •Keep it Simple: Avoid corporate jargon or overly complex language. The tone should be as clear and straightforward as the soup recipes.
• •Focus on the Feeling: Sell the experience, not just the product. Emphasize the feelings of warmth, comfort, and care that come with a good bowl of soup.
• •Maintain a Local Voice: Even if expanding, retaining a "local favorite" or "small-batch" feel can be a unique selling proposition.
• •Be Direct in Your Call to Action: Use clear and simple calls to action like "Order for Pickup," "See This Week's Soups," or "Get Your Comfort Here."

Social Perception

Perceived as a small, local, direct-to-consumer operation with limited public data on social perception.

Copy Examples

• •Cold weather is calling. Answer with a bowl of our Roasted Tomato Basil soup. Made with fresh ingredients to nourish your soul. Order online for pickup this week!
• •Real Soup, Real Comfort. Chef Greg's Soup LLC.
• •The Best of Home, Bottled for You. Explore Our Weekly Soup Menu.
• •A spoonful of comfort is waiting for you.
• •Our Chicken Wild Rice Soup is a hug in a bowl. Hearty, creamy, and made with the freshest ingredients, it's the perfect easy meal for a busy day.