Brand Tone

Supportive & Motivating, Health-Conscious & Trustworthy, Convenient & Practical, Community-Oriented, Approachable & Positive

Brand Values

• •Health & Wellness
• •Quality
• •Convenience
• •Support & Motivation
• •Inclusivity
• •Community
• •Integrity & Transparency

Best Practices

• •Emphasize Support and Motivation: Use encouraging language that speaks to the customer's journey and goals. Frame meals as a tool for success and well-being, aligning with the "Eager to Motivate" heritage.
• •Highlight Health and Quality Transparently: Consistently mention key benefits like "gluten-free," "dairy-free," "preservative-free," "chef-created," and "fresh ingredients." This reinforces trust and caters to health-conscious consumers.
• •Focus on Convenience and Ease: Stress the time-saving and effort-reducing aspects of the service. Use phrases like "ready-to-eat," "delivered to your door," and "no meal prep needed."
• •Maintain a Positive and Approachable Voice: Keep the language upbeat, friendly, and relatable. Avoid overly technical jargon unless explaining specific health benefits clearly. Engage with the community positively.
• •Showcase Real Results and Testimonials (with permission): Incorporate genuine customer experiences and success stories to build social proof and resonate emotionally with potential customers. This reinforces the community aspect and the tangible benefits of the meals.

Social Perception

Positively Received by Target Audience, Seen as a Solution, Trusted for Dietary Needs, Good Quality and Flavor, Connected to a Larger, Sometimes Controversial, Fitness Program

Copy Examples

• •Headline: Fuel Your Journey, Effortlessly. Body: Tired of meal prep? Our chef-created, gluten-free, and dairy-free meals deliver the nutrition you need and the flavor you crave, straight to your door. Get back to focusing on your goals, we’ve got dinner covered. #E2MKitchen #HealthyEatingMadeEasy
• •Headline: Taste the Goodness. Feel the Difference. Body: Unlock a healthier you with E2M Kitchen. Every meal is crafted by chefs using fresh, high-quality ingredients designed to support your wellness, whether you're looking to lose weight, build muscle, or simply eat clean. Delicious, convenient, and always supportive of your E2M lifestyle.
• •Headline: Your Partner in Health, One Delicious Meal at a Time. Body: Say goodbye to cooking stress and hello to satisfying, healthy meals. E2M Kitchen offers a variety of gluten-free and dairy-free options, perfectly portioned and ready to heat. Join the thousands transforming their bodies and lives with every bite.
• •Headline: Fresh. Flavorful. Fitness-Focused. Body: Why compromise on taste when eating healthy? Our chefs design meals that are as delicious as they are nutritious, using only the best ingredients. E2M Kitchen: Making healthy eating convenient and enjoyable, so you can crush your goals.
• •Headline: Simplify Your Success with E2M Kitchen. Body: Achieve your health and fitness milestones without the hassle of meal planning and cooking. Our chef-prepared meals are gluten-free, dairy-free, and delivered fresh. Spend more time living and less time in the kitchen!