Brand Tone

Authentic & Traditional, Caring & Trustworthy, Healthy & Wholesome, Quality-Oriented, Convenient & Modern, Approachable & Friendly

Brand Values

• •Health: Food is medicine philosophy, using natural and organic ingredients, avoiding harmful oils and additives.
• •Authenticity: Preserving traditional family recipes and cooking methods.
• •Quality: Sourcing the best ingredients, meticulous preparation, and a commitment to taste.
• •Family & Care: Rooted in a grandmother's cooking and a desire to provide good food for others as they would for their own family.
• •Integrity & Transparency: Honest labeling of ingredients and nutritional information. Commitment to a clean kitchen.
• •Community & Social Responsibility: The buy one, feed one initiative and providing free meals during the pandemic.
• •Sustainability: Efforts towards eco-friendly packaging.
• •Convenience: Making healthy, home-style Indian food easily accessible.

Best Practices

• •Embrace Storytelling: Continuously weave in the authentic story of Chef Akila, her family heritage, and the food is medicine philosophy. This reinforces authenticity and care.
• •Prioritize Healthy & Wholesome Language: Use terms like natural, freshly frozen, no artificial additives, clean ingredients, nutrient-rich, and highlight the avoidance of unhealthy oils.
• •Maintain a Warm, Familial, and Trustworthy Voice: Write as if speaking to a friend or family member, emphasizing the care and quality that goes into each meal. The Grandma's kitchen and doctor-approved aspects are key here.
• •Showcase Quality and Authenticity: Refer to traditional cooking methods, a heritage of recipes, and the numerous awards won as testaments to the superior taste and quality.
• •Be Clear and Informative, but Approachable: While providing details about ingredients, health benefits, and the delivery process, maintain a straightforward and friendly tone. Avoid overly technical jargon. Ensure transparency in all communications.

Social Perception

Highly Positive, Trusted, Authentic Indian Food, Reliable Service, Value for Money, Caring Company

Copy Examples

• •Taste the Tradition. Trust the Goodness. Chef Akila: Real Indian food, made with love, delivered to your door.
• •Tired of takeaways that leave you feeling…meh? 🤔 Grandma Akila's secret? Real ingredients, slow-cooked with love, and a doctor's seal of approval for health. It’s not just a meal, it’s a hug from our kitchen to yours. #ChefAkila #HealthyIndianFood #RealIngredientsRealTaste
• •Generations of flavour, perfected for your well-being. Our [Curry Name] is slow-cooked using Grandma Akila’s cherished family recipe and only the freshest, natural ingredients – no hidden nasties, just pure, delicious taste. Healthier never felt so comforting.
• •Dinner Solved! 🎉 Authentic, Healthy Indian Meals by Chef Akila Await.
• •From our Yorkshire kitchen, 75-year-old Chef Akila and her son, an NHS doctor, bring you the true taste of India. We believe in food as medicine, crafting each dish with the care we give our own family – because if it's not good enough for our grandkids, it's not good enough for you.