Brand Tone

Direct, Confident, and Product-Focused.

Brand Values

• •Performance
• •Specialization
• •Customer Satisfaction
• •Trustworthiness

Best Practices

• •Lead with Confidence: Always use strong, confident language. Phrases like "The #1 Source," "World-Class," and "Exclusive" should be used consistently to reinforce brand authority.
• •Stay Product-Focused: The copy should always tie back to tangible product features—tread design, grip, durability, safety. Avoid vague, emotional language and focus on what the tire *does* for the rider.
• •Maintain a Professional and Direct Tone: The brand is for serious enthusiasts. The copywriting should be direct and professional, avoiding slang, overly casual phrasing, or humor. The tone should reflect expertise.
• •Emphasize the Niche: Consistently reinforce the brand's specialization in "ATV/ATC Tires." This builds authority and clearly defines the brand's territory, distinguishing it from other "Cheetah" named tire companies.
• •Proactively Manage Service Expectations: Given the widespread feedback on communication and delays, the brand should incorporate messaging that builds trust. Use copy on the FAQ or "About Us" page to explain that they are a small, family-owned business and that demand can be high, which may affect delivery times. This transparency can help manage customer expectations and rebuild trust.

Social Perception

A mixed perception: products are highly praised for quality, durability, and authenticity within the ATV/ATC community, giving the brand strong product authority. However, customer service is widely criticized for poor communication and long wait times, significantly undermining overall brand perception.

Copy Examples

• •Dominate any terrain. Our aggressive tread patterns and multi-grip compounds are engineered for one thing: performance. When you need a tire that claws for grip and never lets go, you need a Cheetah. Get the #1 tire for ATVs and ATCs.
• •Your restoration deserves the right look and feel. Cheetah High Performance Tires are crafted to be the most accurate, durable replacements for classic ATVs. Preserve the legacy. Honor the ride. Shop the collection now.
• •Built to last. Engineered to perform. Our tires are the product of world-class innovation, designed for reliable manufacturing and safety that endures season after season. Don't settle for less. Invest in Cheetah.
• •Excellence takes time. As a specialized, family-owned business, every tire we deliver meets our highest standard of quality. This isn't mass production—it's performance manufacturing. Order yours today and experience the Cheetah difference.
• •Ready for an upgrade? Cheetah High Performance Tires offers exclusive features for the serious rider. Fast, trustworthy transactions. Find the perfect tire for your ATV/ATC on our site now.