Brand Tone

Sophisticated & Premium, Approachable & Friendly, Convenient & Reliable, Visually Appealing & Celebratory

Brand Values

• •Quality
• •Customer Satisfaction & Service
• •Convenience
• •Craftsmanship & Artistry
• •Sharing & Occasions

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., sophisticated, warm, witty, expert) and provide examples of do's and don'ts. This ensures everyone writing for the brand is aligned.
• •Use Premium & Evocative Language: Incorporate words that convey quality, craftsmanship, and sensory pleasure (e.g., "artisan," "curated," "hand-picked," "velvety," "zesty," "indulgent," "symphony of flavors").
• •Maintain a Customer-Centric Approach: Even with a premium tone, ensure the copy speaks to the customer's needs and desires – convenience, the joy of sharing, creating special moments, and ease of entertaining.
• •Ensure Visual & Textual Harmony: The elegance and appeal of the cheese boards should be mirrored in the language used. If the visuals are luxurious, the copy should match.
• •Review and Refine Regularly: Periodically review all marketing copy (website, social media, ads, emails) to check for consistency with the defined brand tone and values. Adapt as the brand evolves or in response to customer feedback.

Social Perception

Positive, Reliable & Professional, Aesthetic & "Instagrammable", Good Value (for the quality), Go-To for Cheese Platters

Copy Examples

• •Headline: Elevate Your Gatherings. Artisan Cheese, Effortlessly Delivered. Body: Indulge in our curated selection of gourmet cheeses, hand-picked fruits, and artisanal accompaniments. Cheese On Board Dubai delivers a premium tasting experience direito to your door, making every occasion memorable. Order by 4 PM for same-day delight.
• •Social Media Post (with an image of a lavish platter): Weekend plans? Sorted. ✨ Our Deluxe Platter is a symphony of flavors, perfect for sharing (or not!). From creamy Brie to tangy Roquefort, discover your new favorite. Tap to order and let us handle the delicious details. #CheeseOnBoardDubai #DubaiFoodie #ArtisanCheese #WeekendVibes #GourmetDelivery
• •Product Description (for a specific platter): The Connoisseur's Choice: A journey through Europe's finest. This platter features [Name specific cheeses, e.g., aged Comté, velvety Camembert, piquant Manchego], perfectly paired with [Specific accompaniments, e.g., fig jam, Marcona almonds, and crisp sourdough crackers]. Serves 4-6. Pure indulgence, zero fuss.
• •Email Subject Line: Don't Just Host, Impress. Your Artisan Cheese Board Awaits. Email Body Snippet: Dear [Customer Name], planning a get-together or simply craving a gourmet treat? At Cheese On Board Dubai, we believe in making luxury accessible. Our ready-to-devour cheese platters are crafted with passion and delivered with care, ensuring your moments are as delicious as they are effortless. Explore our new seasonal selections...
• •Short Ad Copy: Dubai's Premier Cheese Platters. Fresh. Artisan. Delivered Today. cheeseonboard.ae