Brand Tone

Friendly, Upbeat, and Relatable

Brand Values

• •Inclusivity and Body Positivity
• •Community and Local Connection
• •Joy and Confidence
• •Fashion as Self-Expression

Best Practices

• •Always Be Positive and Encouraging
• •Use a Conversational Style
• •Incorporate Emojis Naturally
• •Highlight Inclusivity and Community
• •Stay Visually Consistent

Social Perception

Public perception of Cheery + Chic™ appears overwhelmingly positive. Customer interactions on social media are filled with supportive comments and excitement over new products. The brand is perceived as a go-to source for trendy, affordable fashion. Reviews for local businesses in Celina often highlight friendly service and a positive atmosphere, which aligns with the brand's projected image. The lack of significant negative feedback in public forums or review sites suggests a high level of customer satisfaction with both their products and service.

Copy Examples

• •Sunshine in a dress! ☀️ This new floral number is here to make your day a little brighter and your style a lot more chic. Perfect for brunch, vacation, or just feeling fabulous. Tap to shop and get ready to twirl! #CheeryAndChic #NewCollection #FeelGoodFashion
• •POV: You just found the perfect weekend outfit. 😉 From coffee runs to date night, we've got you covered! Which look is your fave? Let us know! #OOTD #BoutiqueStyle #TryOnHaul #SizeInclusiveFashion
• •Hey Gorgeous! Your Weekly Dose of Happy is Here!
• •Meet your new favorite basic! This top is anything but boring, with a super soft feel and a fit that's both comfy and chic. It's the perfect canvas to build a stunning outfit or to just keep it casual. You'll want one in every color, trust us!
• •From our small town boutique in Celina, Ohio, to your closet! ✨ At Cheery + Chic, we believe every woman deserves to feel confident and joyful. We offer trendy styles in sizes S-3X so you can always find something you love. Shop our new arrivals now and find your happy outfit!