Brand Tone

Wholesome & Authentic, Friendly & Approachable, Joyful & Playful, Nostalgic, Passionate & Proud

Brand Values

• •Quality
• •Family & Heritage
• •Authenticity & Transparency
• •Experience & Joy
• •Innovation
• •Health-Consciousness
• •Community
• •Female Empowerment
• •Sustainability

Best Practices

• •Embrace Storytelling: Weave the Cheerie Lane origin story, the family farm, and the founders' passion into the narrative whenever appropriate. This reinforces authenticity and heritage.
• •Use Warm and Inclusive Language: Employ friendly, inviting words and phrases. Address the audience directly (e.g., "you," "your family") to create a personal connection. Avoid overly technical or corporate jargon.
• •Highlight the Sensory Experience: Describe the sights, sounds, smells, and tastes associated with making and eating Cheerie Lane popcorn – the "anticipation as the first kernels pop," the "smell that lures everyone to the kitchen."
• •Focus on Joy and Connection: Emphasize how Cheerie Lane popcorn brings people together, creates memories, and adds a touch of simple happiness to everyday moments.
• •Maintain Authenticity in Ingredient Mentions: When talking about ingredients, stick to simple, clear descriptions that highlight their natural quality and farm-fresh origins (e.g., "heirloom kernels," "fresh herbs," "cacao butter base," "only things you can pronounce").

Social Perception

A Premium Product, Innovative & Unique, Delicious & Flavorful, Trustworthy & Authentic, Fun & Experiential, A Brand with a Story, A Healthier Alternative

Copy Examples

• •From our Iowa farm to your family table, some things are just better shared. ✨ Our popcorn pods make movie nights, rainy afternoons, or 'just because' moments a little more magical. What are your favorite popcorn memories? #CheerieLane #PopcornLove #FamilyTime #HomegrownGoodness
• •Rediscover the Joy of Real Popcorn. 👋 We're Kate and Brad, cousins and popcorn fanatics! We craft our all-in-one popcorn pods with heirloom kernels from our 5th-generation farm and the freshest natural ingredients. No fuss, just pure, delicious, poppable happiness. Taste the Cheerie Lane difference! [Shop Now]
• •🍂 Fall for Flavor: Cozy Up with Cheerie Lane! 🍂 Remember those crisp evenings, huddled with loved ones, sharing stories and a warm bowl of something delicious? We do. That's the spirit we pop into every Cheerie Lane pod. This season, bring home the heartwarming taste of real, farm-fresh popcorn.
• •Pop, sizzle, YUM! 🤩 Watch the magic happen! Our little pods pack big flavor and even bigger smiles. Stovetop or microwave, it's the easiest way to get your fresh popcorn fix! What flavor are you trying first? #PopcornPods #CheerieLaneMagic #SnackAttack #EasyRecipes #Satisfying
• •Meet [New Flavor Name]! We’ve taken our signature heirloom kernels, grown with love on our Iowa farm, and swirled them with [key flavor ingredients description – e.g., 'zesty sun-dried tomatoes and aromatic basil,' or 'a sprinkle of tangy dill and a hint of pickle brine']. It's a nostalgic taste adventure in every pod, bringing a little cheer from our lane to yours. Just pure, wholesome ingredients for an uncompromisingly good bowl.