Brand Tone

Friendly, Encouraging, and Hobby-Focused

Brand Values

• •Creativity & Self-Expression
• •Relaxation & Mindfulness
• •Accessibility & Inclusivity
• •Quality (aspirational, with mixed feedback)
• •Customer Satisfaction & Joy

Best Practices

• •Focus on the 'Why': Emphasize the emotional and mental benefits of painting (relaxation, mindfulness, sense of accomplishment) rather than just the product features.
• •Use Encouraging and Inclusive Language: Employ words like 'easy,' 'fun,' 'relaxing,' 'discover,' 'your own,' and ensure the language welcomes beginners and experienced painters alike.
• •Show, Don't Just Tell, the Joy: Feature user-generated content and testimonials prominently. Let happy customers share their 'cheerful' experiences and finished artworks.
• •Be Transparent and Empathetic in Customer Service Communications: When addressing issues (like shipping delays or product concerns), maintain a friendly and understanding tone. Acknowledge feedback and explain steps being taken to improve.
• •Keep it Simple and Clear: Avoid overly technical art jargon. The process should sound as straightforward and enjoyable as it is intended to be. Explain instructions and benefits in a clear, concise, and cheerful manner.

Social Perception

Generally positive, with some concerns about shipping times, paint quality, and customer service.

Copy Examples

• •Headline: Unleash Your Inner Artist – It's Easier Than You Think! Body: Dive into the relaxing world of paint by numbers with Cheerful Painting. Our kits have everything you need to create a masterpiece you'll be proud of. Perfect for unwinding after a long day!
• •Headline: Your Photos, Your Masterpiece. Body: Turn your cherished memories into stunning art. Our custom paint by numbers kits make it simple and fun to paint your favorite faces and places. Get started on your personalized artwork today!
• •Headline: Stressed? Grab a Brush, Not Your Phone! Body: Discover the calming joy of painting. Cheerful Painting kits are designed to help you relax, focus, and create something beautiful. Feel the stress melt away with every stroke.
• •Headline: No Experience? No Problem! Create Beautiful Art, Guaranteed. Body: New to painting? Our easy-to-follow numbered guides make creating stunning art accessible to everyone. Join thousands of happy customers who’ve discovered their creative spark with Cheerful Painting!
• •Headline: The Perfect Gift for a Creative Escape. Body: Looking for a unique and thoughtful gift? Give the gift of relaxation and creativity with a Cheerful Painting kit. It's more than just a painting; it's an experience.