Brand Tone

Fun, Vibrant, and Relatable. The tone is casual, engaging, often humorous, using modern slang and a conversational style, while also being encouraging and supportive for business partners.

Brand Values

• •Personality and Style
• •Quality and Functionality
• •Community and Collaboration
• •Customer-Centricity and Transparency
• •Entrepreneurial Spirit

Best Practices

• •Always write with a playful, confident, and slightly humorous edge. Use contractions and a conversational style.
• •In product-focused copy, grab attention with fun design or relatable scenarios first, then support it with high-quality features.
• •Incorporate vibrant, energetic, and fun adjectives like "funky," "bold," "vibrant," "playful," and "eye-catching" into the vocabulary.
• •Use inclusive and community-focused language. Address the audience as "you," "your," or in collective terms like "tribe," "crew," and "community."
• •Don't be afraid to be imperfect; transparent and behind-the-scenes moments humanize the brand and build stronger loyalty.

Social Perception

Very positive; perceived as high-quality, fun, trustworthy, authentic, with excellent customer service, and an innovator in its market. Products are often seen as "must-haves."

Copy Examples

• •Headline: Boring workouts? Never heard of ‘em. ✌️ Body: Your gym fit shouldn't stop at your sneakers. Introducing the new Electric Leopard towel—it's bold, it's soft, and it absorbs sweat faster than you can say "burpee." Ready to be the envy of everyone on the bench press? Tap to shop and bring the fun back to your fitness. #CheekyWinx #GymTowel #NotYourAverageTowel #FitnessGear
• •Headline: Stock the Towels Your Members Actually Want. Body: Tired of the same old boring gym merchandise? So are your members. Cheeky Winx offers a vibrant, high-quality range of gym towels and grip socks that add personality to any workout. Our products are designed in Australia and loved by fitness communities everywhere. Partner with us and give your members something to get excited about. Apply for a wholesale account today! #B2B #GymOwner #Retail #FitnessWholesale
• •Title: The "Angry Golfers" Golf Towel – For Days When It's More Than Just a Game. Description: We all have those days on the course. The ones where your ball has a personal vendetta against the fairway. This towel gets it. Featuring our hilarious "Angry Golfers" design, this microfibre towel is ultra-absorbent for your clubs (or your tears). It's lightweight, clips right onto your bag, and is guaranteed to be a better talking point than your handicap. #GolfLife #FathersDayGift #CheekyWinxGolf
• •Subject: Psst... Your gym bag is looking a little dull. Let's fix that with 25% off.
• •(Video shows a person dramatically throwing away a plain, boring towel in black and white. The video then bursts into color, showing them happily using a vibrant Cheeky Winx towel at the gym, on the beach, and for yoga.) On-screen text: "Life's too short for boring towels." Caption: Ditch the drab. Your accessories deserve a personality too! 😉 Shop our sand-free, quick-dry, super-cute towels at the link in bio! #GymTok #BeachVibes #UpgradeYourGear #CheekyWinx