Brand Tone

Friendly and Approachable, Empowering and Confidence-Boosting, Fashion-Forward and Trendy, Authentic and Genuine, Playful and Sassy

Brand Values

• •Customer Satisfaction
• •Personalized Experience
• •Empowerment
• •Community Building
• •Quality Products
• •Adaptability and Innovation
• •Authenticity

Best Practices

• •Know Your "Peach Persona": Define the characteristics of the Cheeky Peach voice – is she your fun best friend? Your super stylish older sister? Your personal hype-woman? Write as if this persona is speaking directly to the customer. This means using relatable language, a touch of playfulness, and always being encouraging.
• •Empowerment First: Every piece of copy should aim to make the customer feel good about themselves. Highlight how the clothes or styling will boost their confidence, help them express themselves, or make them feel ready to take on anything. Use words like "confident," "fabulous," "shine," "empower," "your best self."
• •Keep it Authentic and Relatable: Avoid overly formal or jargon-filled language. Use conversational, friendly terms. Share genuine enthusiasm for the products and the styling process. Phrases like "We're obsessed with..." or "Seriously, you'll live in this..." can build connection.
• •Incorporate a "Cheeky" Element (Subtly): While maintaining professionalism, don't be afraid to inject a little bit of the brand's playful "cheeky" spirit. This could be through witty phrasing, emojis where appropriate (especially on social media), or a lighthearted approach to fashion. The "bad-ass" vibe mentioned in one description can translate to celebrating bold, individual style.
• •Consistency Across Platforms, With Nuance: While the core tone should remain consistent, adapt the specific language and style to the platform. Instagram might allow for more emojis and casual slang, while an email might be slightly more polished but still friendly and empowering. Ensure the core message of confidence, style, and personal connection shines through everywhere.

Social Perception

Positive, Styling Experts, Community-Oriented, Trendy and Fashionable, Welcoming and Inclusive, Strong Online Presence

Copy Examples

• •Instagram Post Caption (Image: Model wearing a new arrival dress): "Stop scrolling, start shining! ✨ This new arrival just hit the floor (and our DMs for orders 😉) and she’s ready to make you feel like the 10/10 you are. Who needs a confidence boost? We got you! #CheekyPeachStyle #NewCollection #BoutiqueFashion #FeelGoodFashion #ShopAthensGA"
• •Email Subject Line for a Styling Session Promotion: "Your Dream Wardrobe is Waiting (Let's Build It Together!)" Email Body Snippet: "Hey Gorgeous! Feeling a little 'meh' about your closet? Let our expert Peaches help you discover pieces that make you feel fabulous and authentically YOU. Book a personal styling session this week and let's unlock your signature style. Warning: may result in extreme confidence! 😉"
• •Facebook Ad Copy (Targeting local shoppers): "Athens, get ready to turn heads! 🍑 Cheeky Peach isn't just a boutique, it's your personal style sanctuary. From sassy to classy, we curate unique, trend-setting pieces that let your personality shine. Swing by and let our friendly stylists help you find your next favorite outfit! #ShopLocalAthens #CheekyPeachBoutique #StyleYourStory #AthensGA"
• •TikTok Video Concept Script (Quick outfit changes): Visual: Quick cuts of someone transforming from a simple outfit to several stylish Cheeky Peach looks. Voiceover (Upbeat, friendly): "From 'nothing to wear' to 'ready to conquer the world!' 😉 That's the Cheeky Peach effect. We’re obsessed with finding you pieces that scream YOU. What vibe are we creating today? #CheekyPeach #OutfitInspo #StyleTransformation #BoutiqueFinds #ConfidenceBoost"
• •Website "About Us" Snippet: "At Cheeky Peach, we believe fashion should be fun, empowering, and a true reflection of your amazing self. We're more than just a boutique; we're your personal stylists, your confidence boosters, and your partners in creating a wardrobe that tells your unique story. Come say hi – we can’t wait to style you!"