Brand Tone

Friendly, Relatable, Encouraging, Empowering, Playful, Cheeky, Community-focused, Enthusiastic, and Approachable

Brand Values

• •Empowering Women
• •Fashion and Style
• •Authenticity and Relatability
• •Customer Connection/Community
• •Joy and Positivity
• •Support for Small Business

Best Practices

• •Embrace Your "Cheeky": Don't be afraid to inject humor, wit, and playful language where appropriate. Think winks, lighthearted phrases, and a conversational style.
• •Stay Relatable and Authentic: Share the realness. Whether it's about motherhood, running a business, or just everyday life, let your audience see the genuine people behind the brand. Use "we" and "us" to foster a sense of community.
• •Empower and Encourage: Weave messages of confidence and self-love into your copy. Remind your customers that they deserve to feel good and look great.
• •Keep it Conversational and Friendly: Write like you're talking to a friend. Use contractions, questions, and an approachable tone. Avoid overly formal or stiff language.
• •Use Emojis and Visual Language (where appropriate): Especially on social media, emojis can help convey emotion and personality quickly. Align your visual branding (photos, graphics) with the fun, chic, and approachable tone of your copy.

Social Perception

Positive, Engaged Community, Seen as Authentic, Fashionable and Trendy Source

Copy Examples

• •Instagram Post (New Arrival): Stop scrolling! ✋ Your new favorite dress just dropped! Perfect for brunch, date night, or just feeling fabulous on a Tuesday. Because you deserve it! 😉 Tap to shop the [Item Name] now! #CheekyChicBoutique #NewCollection #OOTDInspo #TreatYourself
• •Email Subject Line (Sale): Oops, we did it again... 😉 A sale SO good, it's (almost) cheeky!
• •Product Description (Playful Top): This isn't just a top, it's a mood. The [Product Name] is all about bringing a little bit of sass and a whole lot of style to your day. Soft, comfy, and guaranteed to turn heads (in the best way!). Go on, add a little cheeky to your chic!
• •TikTok Video Caption (Day in the Life): Surviving on coffee & chaos while packing your gorgeous orders! 🤪 Thanks for keeping us busy, chic squad! What are you hoping to see in our next restock? Drop a comment! 👇 #BoutiqueLife #SmallBizOwner #Mompreneur #PackingOrders #CheekyChic
• •Website Banner (Podcast Promotion): More Than Just a Boutique... It's a Vibe! ✨ Tune into 'Chic Happens!' our weekly podcast for real talk, laughter, and all things life & style. Listen Now!