Brand Tone

Friendly, Lifestyle-Oriented, Practical, and Enthusiastic

Brand Values

• •Quality and Functionality
• •Design and Style
• •Healthy Lifestyle and Fitness
• •Sustainability
• •Practicality and Convenience

Best Practices

• •Develop a Brand Voice Guide: Create a clear document outlining the brand's tone (e.g., friendly, enthusiastic, practical), personality traits (e.g., adventurous, stylish, down-to-earth), preferred vocabulary (and words to avoid), and grammatical style. Share this with everyone who creates content.
• •Know Your Audience: Understand who you're talking to. Tailor the language, references, and humor to resonate with your target demographic (e.g., active individuals, style-conscious consumers, those valuing practicality and wellness).
• •Use Consistent Language and Terminology: Always use the same names for products (e.g., "Cheeki Robe," not just "robe" or "towel poncho" interchangeably in official copy). Reinforce brand slogans or key phrases.
• •Reflect Brand Values in Messaging: Ensure the copy consistently echoes the core values like quality, design, healthy living, and sustainability. For example, if sustainability is a value, highlight eco-friendly materials or practices where relevant.
• •Review and Edit for Tone: Before publishing any copy, review it specifically for tonal consistency. Ask: Does this sound like Cheeki Collection? Is it friendly, enthusiastic, and practical? Ensure a consistent voice across all platforms, from website copy to social media captions and customer service interactions.

Social Perception

Customers who have reviewed accessories like hair claws and scrunchies perceive the brand positively in terms of product quality, aesthetic appeal, and functionality. The social media engagement suggests an audience interested in lifestyle, fashion, and practical solutions. TikTok content like unboxings and challenges generates engagement and portrays the brand as trendy and desirable.

Copy Examples

• •Instagram Post (Image: Person laughing on a beach, wrapped in a Cheeki Robe): Sun-kissed skin and salty hair – the best kind of day! ☀️ Our Cheeki Robe is your ultimate post-adventure buddy. Super absorbent, sand-free, and oh-so-cozy. Ready for your next escape? #CheekiCollection #WearableTowel #BeachLife #AdventureReady #QuickDryComfort
• •Product Page Snippet (for a new Cheeki Robe color): Meet your new favourite chill companion! Introducing the [New Color Name] Cheeki Robe. Designed for those who love blending style with ultimate practicality. Lightweight, quick-drying, and effortlessly cool – because life’s too short for bulky towels. Live the Cheeki life! #CheekiRobe #NewCollection #StyleAndComfort #MustHave
• •Email Subject Line (Promoting a sale or new fitness accessories): 💪 Elevate Your Lifestyle! ✨ Fresh Cheeki Gear Inside! (Body Snippet): Hey [Customer Name], ready to add some Cheeki to your routine? From our iconic wearable robes to accessories that blend style with function, we're here to make your active and leisure moments even better. Discover pieces designed with passion, quality, and a touch of cheekiness! [Link to Shop]
• •TikTok Video Caption (Showcasing the robe's versatility – beach, pool, home): Beach day ➡️ Poolside chill ➡️ Cozy evening at home. One robe to rule them all! 😎 The Cheeki Robe is your go-to for every moment. What’s your fave way to get Cheeki? #CheekiCollection #VersatileStyle #WearableTowel #EverydayComfort #TikTokMadeMeBuyIt
• •Website Banner (Highlighting Brand Values): Cheeki Collection: Style that Moves with You. ✨ Quality design, everyday practicality, and a love for the active life. Discover accessories made to inspire. #CheekiValues #LifestyleEssentials #DesignedForYou