Brand Tone

Caring, Reassuring, Playful, Fun, Informative, Trustworthy, Community-Oriented

Brand Values

• •Safety and Protection
• •Quality and Innovation
• •Comfort
• •Family and Fun
• •Customer-Centricity

Best Practices

• •Prioritize Parent Peace of Mind: Always address the underlying concerns of parents – safety, warmth, and comfort for their children. Use reassuring language.
• •Infuse Playfulness and Joy: Reflect the fun and excitement of childhood water play. Use vibrant, positive, and engaging words.
• •Be Specific and Factual about Benefits: Clearly communicate the technical advantages (thermal, UPF50+, material quality, safety tests) to build trust and credibility.
• •Foster a Sense of Community: Encourage interaction, feature customer experiences, and use inclusive language that makes parents feel part of the "Boo Family."
• •Maintain a Caring and Empathetic Voice: Show understanding of the parenting journey and position the brand as a helpful partner in creating happy family memories.

Social Perception

Trusted by Parents, High Quality, Functional and Practical, Stylish and Appealing to Kids, Good Value

Copy Examples

• •Splish, Splash, Smile! Keep your little water explorer warm and protected with Cheekaaboo's thermal swimwear. More giggles, less shivers!
• •Sunny days and pool adventures await! ☀️ Our UPF50+ neoprene swimsuits are SGS certified, giving you peace of mind while your little boo makes a splash. #Cheekaaboo #SafeInTheSun #HappySplashing
• •Crafted from premium 2mm neoprene, our Wobbie Suit offers the perfect blend of warmth, flexibility, and UPF 50+ sun safety. Because every water adventure should be a joyous one.
• •Worry-Free Water Fun Starts Here! Discover Cheekaaboo.
• •Look at that happy face! 😍 We LOVE seeing your little ones enjoy their Cheekaaboo gear. Thanks for sharing, [User Handle]! Join the #BooFamily for more smiles.