Brand Tone

Playful, Reassuring, and Family-Oriented

Brand Values

• •Safety and Quality
• •Innovation and Functionality
• •Promoting an Active Lifestyle
• •Joy and Fun
• •Customer-Centricity

Best Practices

• •Create a 'Voice & Tone' Lexicon: Develop a list of on-brand words and phrases. Include 'Playful' words (e.g., splash, adventure, little explorer, fun-filled) and 'Reassuring' words (e.g., quality, safety, protection, trusted, peace of mind). Ensure all copywriters use this list.
• •Always Balance Fun with Function: Every piece of copy should ideally speak to both the child and the parent. Pair a fun, emotional benefit ('Endless giggles') with a tangible, rational reason to believe ('thanks to our thermal-insulated fabric').
• •Integrate Social Proof Seamlessly: Regularly feature customer quotes, reviews, and user-generated photos in your social media posts, product descriptions, and email newsletters. Frame them as stories from the 'Cheekaaboo family' to reinforce the community value.
• •Use 'Happy & Reassuring' Visuals: Ensure your photography and graphic design style matches your tone. Use bright, vibrant images of happy, active children. When showing product details, make them clean and clear to reinforce quality and transparency.
• •Educate Through Storytelling: Instead of just listing features, tell the story behind them. Explain *why* the brand was started—to solve a parent's problem. This narrative reinforces authenticity and connects with the target audience on an emotional level, making the functional benefits more memorable.

Social Perception

The public perception of Cheekaaboo is overwhelmingly positive. Customers and reviewers consistently praise the brand for the high quality and functionality of its products. Key themes in reviews include: Effectiveness, Quality Materials, Thoughtful Design, Trustworthiness. The brand has also received formal recognition, winning awards like the BabyTalk Readers' Choice Awards and the Motherhood Choice Awards, which further solidifies its positive reputation.

Copy Examples

• •Chilly water? Scorching sun? Not on our watch. Our award-winning thermal swimsuits feature UPF 50+ protection and 2mm neoprene to keep your little adventurer warm and safe. More splash, less worry. #Cheekaaboo #HappyParents
• •Ready, set, explore! From chasing waves in our 'Under The Sea' collection to magical moments in 'Rainbow Ripple,' our vibrant, comfy swimsuits are made for non-stop fun. What adventure will you choose today? 🌊 #StayActiveWithCheekaaboo #KidsSwimwear
• •Say hello to your new favorite adventure! 🌴🍍 Dive into our Tropical Paradise collection, featuring crystal-clear Booggles and vibrant AquaLite Swimsuits. With UV protection and a secure fit, it's everything you need for the perfect sun-soaked day. #Cheekaaboo #NewCollection #BabySwimwear
• •'My son enjoys the swimming pool so much more with this swimwear... it keeps him warm!' - C.J. We love hearing this! Our mission has always been to make playtime limitless. Join the happy Cheekaaboo family today! #LetThemPlay #CustomerLove
• •An active kid is a happy kid. Fuel their love for water and adventure with gear designed to keep up. From their first splash to their biggest cannonball, we're here to make every moment count. #Cheekaaboo #ActiveKids #FamilyAdventure