Brand Tone

Youthful & Trendy, Friendly & Approachable, Expressive & Creative, Playful & Fun

Brand Values

• •Self-Expression & Individuality
• •Trend-Consciousness & Style
• •Creativity & Personalization
• •Community & Connection (implied)
• •Quality (aspirational/stated)

Best Practices

• •Know Your Audience Deeply: Understand their slang, references, humor, and what resonates with them on each platform. Tailor the tone accordingly (e.g., TikTok can be more informal and trend-driven than a website product description).
• •Use Current, Relatable Language (But Stay Authentic): Incorporate popular slang or phrases if it feels natural to the brand, but avoid forcing trends that don't fit. Authenticity is key.
• •Embrace Visual Storytelling in Your Words: Just as the visuals are trendy and expressive, the copy should evoke that same feeling. Use descriptive and engaging language that paints a picture.
• •Be Interactive and Conversational: Ask questions, run polls, and encourage user-generated content. Respond to comments and messages in a way that reflects the friendly and approachable tone.
• •Maintain a Consistent Core Personality: While the tone might adapt slightly for different platforms, the underlying brand personality (youthful, creative, expressive) should remain consistent in all communications. Develop a simple set of brand voice guidelines.

Social Perception

Fashionable Accessory Provider, On-Trend & Modern, Fun & Engaging, Variable Quality Perception (potential), Customer-Focused (through customization)

Copy Examples

• •✨ OBSESSED is an understatement! ✨ Our new 'Aura Glow' collection just dropped and your phone is BEGGING for this upgrade. 🤳 Swipe to see the vibes & tap to make it YOURS! #ThatsMyStore #PhoneCase #NewCollection #AuraGlow #CustomPhoneCase #PhoneFashion
• •POV: You just designed the sickest phone case that's 100% YOU. 😎 Drop a comment with what you'd put on yours! 👇 #ThatsMy #CustomCase #PhoneArt #DIYStyle #TikTokMadeMeBuyIt #PersonalizedGifts
• •Your Style. Your Rules. That's My Case. Unleash your creativity and design a phone case as unique as you are. Start customizing!
• •Dreamy pastels for your tech? Yes, please! ☁️🌸 Explore our 'Soft Hue' phone case collection and find the perfect aesthetic for your everyday. Pin it for inspo! #ThatsMyAccessories #PastelAesthetic #PhoneCaseInspo #PinterestFinds #TechStyle #GirlyAccessories
• •💅 Fresh Lewks For Your Phone Just Landed! + Free Shipping! 🚚