Brand Tone

Direct, Promotional, Value-Oriented, Accessible and Customer-Focused

Brand Values

• •Variety and Trendiness
• •Affordability and Value
• •Customer Satisfaction
• •Convenience

Best Practices

• •Maintain a direct and promotional tone when showcasing products and announcing deals.
• •Emphasize the value proposition by highlighting affordable prices and high-quality products.
• •Use customer-focused language to convey accessibility and support.
• •Highlight the variety and trendiness of product selection.
• •Incorporate elements that promote convenience, such as multiple payment options and order tracking.

Social Perception

Generally positive customer experiences, brand awareness through social media, and association with value and good deals.

Copy Examples

• •Shop the latest trends and the most beautiful brands at shopsmartenjoy.com!
• •Always the best price on high-quality brand products.
• •Enjoy a smart shopping experience with our money-back guarantee and 14-day reflection period.
• •We add new products daily to keep you up-to-date with the latest trends.
• •Pay afterwards with Klarna for a convenient shopping experience.