Brand Tone

Elegant & Sophisticated, Personal & Romantic, Modern & Confident, Conscious & Thoughtful, Approachable Luxury

Brand Values

• •Individuality & Self-Expression
• •Craftsmanship & Quality
• •Beauty & Aesthetics
• •Sustainability & Ethical Responsibility
• •Storytelling & Emotional Connection
• •Empowerment & Confidence
• •Community

Best Practices

• •Embrace Storytelling: Center your copy around the idea of jewelry holding personal meaning, memories, and individual narratives. Use evocative language that sparks emotion and connection.
• •Maintain an Elegant yet Approachable Voice: Combine sophisticated descriptions of craftsmanship and design with warm, personal language that makes the brand feel accessible and inviting. Avoid overly technical jargon unless explaining specific high-value features.
• •Consistently Weave in Values: Subtly (or directly, where appropriate) reference key values like sustainability, individuality, and Ukrainian heritage/craftsmanship in your messaging across all platforms.
• •Speak to Empowerment: Frame your jewelry not just as beautiful objects, but as sources of confidence and tools for self-expression. Highlight how Poche pieces can make the wearer feel special and authentic.
• •Visual-Copy Cohesion: Ensure your copywriting complements the high-quality, elegant, and often romantic visuals used on your website and social media. The words should enhance the mood and message conveyed by the imagery.

Social Perception

High-Quality & Unique, Stylish & Modern, Trustworthy & Customer-Focused, Ethically Minded, Ukrainian Brand with Global Appeal

Copy Examples

• •Dare to tell your story. Our latest collection is crafted for the moments and the milestones that define you. Discover pieces as unique as your journey. #PocheStory #UniqueJewelry
• •Beauty that doesn’t cost the Earth. At Poche, we believe in jewelry that impacts your style, not the planet. Explore our new sustainable treasures, crafted with recycled materials and boundless love. #PocheSustainable #EthicalElegance
• •The beginning of forever, captured in a timeless design. Let a Poche ring symbolize your unique love story, crafted with passion and precision for the heart that knows its own. #PocheLove #EngagementRing
• •Never subtle. Always you. Poche pieces are designed to empower your authentic self. Make your statement. #PocheStyle #ConfidentYou
• •Poche Jewelry: Where Ukrainian craftsmanship meets modern elegance. We create more than accessories; we craft future heirlooms that tell your personal tale. Sustainably made, uniquely yours. #PocheJewelry #TellYourStory