Brand Tone

Knowledgeable & Authoritative, Supportive & Helpful, Community-Focused & Engaging, Approachable & Friendly, Trustworthy & Reliable

Brand Values

• •Horse-First Mentality
• •Expertise & Curation
• •Customer-Centricity & Service
• •Simplicity & Convenience
• •Community & Connection
• •Quality & Trust

Best Practices

• •Speak Equestrian: Use language and terminology that resonates with horse owners, demonstrating an understanding of their world, but avoid overly technical jargon where clarity is key.
• •Prioritize the Horse: Frame benefits and features around the well-being, comfort, and performance of the horse, reinforcing the "horse-first" value.
• •Show, Don't Just Tell, Expertise: Instead of simply stating "we are experts," demonstrate it through informative content, curated selections, and by highlighting the "Corro Top Rated" program or expert endorsements.
• •Foster Community: Encourage interaction, share user stories (with permission), and use inclusive language ("we," "us," "our community") to build a sense of belonging.
• •Maintain a Helpful and Supportive Voice: Ensure copy is solutions-oriented, easy to understand, and guides the customer, reflecting the aim to simplify their shopping experience. Always sound approachable and ready to assist.

Social Perception

Positive, Trusted Resource, Community-Oriented

Copy Examples

• •Homepage Banner: "Expertly Curated, Rider Approved. Shop thousands of products chosen by horse people, for horse people. Because your partner deserves the best. Shop Now."
• •Product Description Intro (e.g., for a new supplement): "Give your horse the targeted support they need. Our equine experts have handpicked [Product Name] for its [Key Benefit 1] and [Key Benefit 2], ensuring your horse feels their best, from the inside out."
• •Social Media Post (Instagram/Facebook): "It’s more than a hobby, it’s a partnership. 🐴 That’s why we’re committed to bringing you only the best, tried-and-true essentials. What’s one barn must-have you can’t live without? Share in the comments below! #CorroCommunity #Horsecare #EquestrianLife"
• •Email Subject Line (for a sale): "Spoil Your Steed (and Yourself!) 🐴 Up to 30% Off Expert-Picked Gear!"
• •Autoship Program Ad: "Never run low on your horse’s favorites again! With Corro Autoship, get essential supplies delivered on your schedule, saving you time and worry. Set it, forget it, and spend more time in the saddle. Learn More & Subscribe."