Brand Tone

Passionate & Enthusiastic, Personal & Authentic, Joyful & Optimistic, Inspirational & Evocative, Accessible & Welcoming

Brand Values

• •Freedom & Spontaneity
• •Joy & Optimism
• •Transformation & Growth
• •Connection & Emotion
• •Originality & Quality

Best Practices

• •Always Write from the Artist's Voice (Maria-Victoria): Use "I," "my," and share personal anecdotes or feelings about the art. This maintains authenticity and passion.
• •Emphasize Emotion and Story: Don't just describe the art; describe what it’s intended to make the viewer feel (freedom, joy, peace, transformation). Share the inspiration or story behind collections or specific pieces where possible.
• •Highlight Key Values Consistently: Weave in words and concepts related to freedom, joy, color, transformation, spontaneity, and connection in website copy, social media posts, and descriptions.
• •Be Visually Consistent with Tone: Ensure the photography and videography of the art and the artist align with the vibrant, joyful, and passionate tone. Show the artist at work, her tools (like the squeegees she mentions).
• •Engage Authentically: When interacting on social media or responding to inquiries, maintain the warm, enthusiastic, and accessible tone. Share the excitement of new creations or exhibitions.

Social Perception

Acclaimed & Recognized, Inspiring & Talented, Self-Taught Success, Vibrant & Colorful, Dual Style

Copy Examples

• •Headline: Dive into a World of Color: Discover Art That Speaks to Your Soul. Body: Each Checa Art piece is a burst of emotion, a dance of freedom and joy. Find the original painting or fine art print that tells your story. Explore the collection today. Call to Action: Shop Now & Invite Beauty Home.
• •Headline: From My Heart to Your Home: The Journey of Checa Art. Body: Self-taught and driven by passion, I pour my joy, my wonder, and my love for transformation onto each canvas. Discover art that’s more than decoration – it’s a piece of a journey. Call to Action: Learn My Story & View the Gallery.
• •Headline: Evoke Freedom, Embrace Joy: The Essence of Checa Art. Body: My abstract paintings are an invitation to feel – the thrill of spontaneity, the beauty of change. My impressionist works offer a sanctuary of peace. Which will you choose? Call to Action: Explore Abstract & Impressionism.
• •Headline: More Than Art, It's an Experience. Body: "I love when my followers tell me a painting brings back warm memories. That's the connection I seek." – Maria-Victoria Checa. Bring that feeling into your space. Call to Action: Commission Your Unique Piece.
• •Headline: Featured In [Magazine Name/Hotel Name]: Art That Captivates. Body: Discover the vibrant and soulful art of Maria-Victoria Checa, celebrated for its unique ability to transform spaces and evoke deep emotion. Own a piece of recognized artistry. Call to Action: Shop Bestsellers & New Arrivals.