Brand Tone

Authentic, Passionate, Nostalgic, Edgy, Community-Oriented, Informal, Proudly Niche

Brand Values

• •Authenticity
• •Craftsmanship & Quality
• •Heritage & Tradition
• •Individuality & Self-Expression
• •Passion & Dedication
• •Community
• •Sustainability

Best Practices

• •Always anchor your copy in the core themes of hot rod, drag racing, and kustom kulture. Use the lingo authentically but avoid making it impenetrable to newcomers who are genuinely interested.
• •Use terminology and references that resonate with the target audience (e.g., "chopped," "channeled," "gasser," "flathead"). Reflect their passion and enthusiasm.
• •Ensure your copy complements your visuals. If the image is gritty and vintage, the copy should echo that feel, not be overly polished or modern.
• •Don't be afraid of a little irreverence or a confident, slightly rebellious edge. It's part of the "cheater" spirit and the independent nature of the culture.
• •Write as if you're talking to a fellow enthusiast. Foster a sense of shared passion and belonging. Ask questions, invite engagement, and celebrate the community's creations and history.

Social Perception

Positive within its Niche, Seen as a Dedicated Purveyor, Trustworthy (for its target audience), Specialized and Knowledgeable

Copy Examples

• •Fuel your obsession. This ain't just a tee, it's a statement. For those who speak fluent horsepower and live life in the loud lane. Grab the [Product Name] tee and wear your culture.
• •They don't build 'em like this anymore. Pure grit, timeless style, and a whole lotta soul. Tag a builder who keeps the flame alive! #CheaterSlickCulture #HotRodHeritage #KustomKulture
• •Cheater Slick Culture: More than a brand, it's a religion for the grease-stained, the chrome-obsessed, and the keepers of the kustom flame. We're dedicated to the roar of the engine and the art of the build. This is our church.
• •Fresh Grease: New [Product Category] Just Hit the Garage!
• •Beyond the Bolts. Deeper than the Paint. Cheater Slick Culture Illustrated – Get your hands on the stories, the legends, and the raw spirit of the real automotive underground. Subscribe and ride with us.