Brand Tone

Community-focused, minimalist, and helpful

Brand Values

• •Community
• •Minimalism
• •Customer focus
• •Responsiveness
• •Helpfulness

Best Practices

• •Maintain a clean and concise writing style, especially when targeting minimalist customers.
• •Emphasize community connection and local Brooklyn culture when appropriate.
• •Prioritize responsiveness and helpfulness in all customer service communications.
• •Ensure all copy reflects the brand's values of community and customer focus.
• •Avoid any association with similarly named but distinct businesses like 'Brooklyn Furniture' or 'Brooklyn Home Depot'.

Social Perception

A community-driven brand known for responsive customer service and minimalist design.

Copy Examples

• •Welcome to our Brooklyn family! We're here to help you create the perfect space.
• •Simple designs, quality materials, Brooklyn made.
• •Need a hand? Our team is ready to assist you with any questions.
• •Join our community and share your Brooklyn style!
• •Creating minimalist spaces for modern Brooklyn living.