Brand Tone

Accessible, Value-Driven, and Community-Oriented. It is informal, uses Taglish, emphasizes affordability and urgency, and speaks to the gaming community.

Brand Values

• •Affordability
• •Accessibility
• •Convenience
• •Community

Best Practices

• •Always Lead with Value: The brand name is "Cheapid," so affordability is the key promise. Every piece of copy should emphasize the financial benefit Gwhether it's a discount, a great package deal, or a "sulit" price for the performance offered.
• •Speak the Local Language: Continue using a mix of English and Filipino (Taglish) on social media. This builds a strong rapport with the local audience and makes the brand feel authentic and down-to-earth.
• •Prioritize Clarity Over Complexity: While the products are technical, the copy should be clear, direct, and easy to understand. Avoid overly complex jargon. The goal is to make PC gaming accessible, not intimidating.
• •Foster the Community: Use copywriting to engage the audience directly. Ask questions, run polls, and create content that celebrates gamer culture. This reinforces the brand's position as a central part of the local PC community.
• •Highlight Convenience as a Key Differentiator: For customers who can find parts cheaper elsewhere, the key selling point is convenience. Copy should regularly feature benefits like "all-in-one packages," "expert assembly," "free delivery," and "reliable support" to justify the service.

Social Perception

The brand is widely regarded as a legitimate and established player in the Philippine PC market, often recommended as a reliable source for parts and pre-built PCs. While generally positive, some experienced PC builders note that prices are not always the absolute lowest, and there are scattered reports of inconsistent customer service regarding stock and response times.

Copy Examples

• •Headline: GAME ON! 🎮 Our Mid-Year Sale is here! Body: Your dream rig is closer than you think. Get up to 15% OFF on all pre-built gaming packages and select peripherals. Stop lagging, start fragging! Message us to get the best deal. #CheapidDeals #PCGamingPH #Sulit
• •Headline: BEAST MODE: UNLOCKED. Body: The wait is over! The brand new NVIDIA RTX 5080 is now in stock. Experience next-gen graphics and crush the competition. Stocks are extremely limited. Build your ultimate rig with us today! #NextGenGaming #CheapidPC
• •Headline: PC mo, bumabagal? (Is your PC slowing down?) Body: Don't let a slow PC ruin your game. Our expert upgrade and repair services will bring your rig back to life! Libre check-up at pickup/delivery pa. DM us your specs! #PCRepairPH #UpgradeYourPC
• •Headline: Quick question for the #PinoyGamer community! Body: What's the one game you're most excited to play in 4K? Drop your answer below! 👇
• •Headline: The "Esports Starter" Package Body: Jump straight into the action with our Esports Starter package. Perfectly balanced for 1080p competitive gaming in titles like Valorant, DOTA 2, and Apex Legends. All the performance you need, at a price that makes sense.