Brand Tone

Direct and Factual, Value-Oriented, Trustworthy and Experienced, Customer-Focused (Service), Convenient, No-Nonsense

Brand Values

• •Affordability
• •Wide Selection/Availability
• •Customer Satisfaction
• •Trust and Transparency
• •Convenience

Best Practices

• •Prioritize Price and Value: Consistently highlight competitive pricing, "unbeatable prices," and opportunities for customers to save money. This is a primary driver for their customers.
• •Emphasize Convenience and Speed: Frequently mention fast, discreet shipping, next-day delivery options, and the ease of the online ordering process.
• •Maintain a Direct and Factual Voice: Keep language clear, concise, and focused on product information (brands, types, availability) and service benefits. Avoid jargon or overly elaborate descriptions.
• •Build Trust Through Heritage and Reliability: Reference the company's long history and commitment to UK Duty Paid products to reinforce trustworthiness.
• •Focus on Customer Support: Reassure customers that help is available, reinforcing the "excellent customer service" aspect of the brand.

Social Perception

Positive for Target Audience, Pragmatic Choice, Awareness of Product Nature

Copy Examples

• •Headline: Stock Up & Save: Your Favourite Tobacco Brands, Delivered Fast. Body: Why pay more? Get unbeatable prices on cigarettes, rolling tobacco, and cigars at Cheapasmokes.com. Fast, discreet UK delivery. Order today!
• •Headline: 40 Years Trusted: Quality Tobacco, Low Prices. Body: Cheapasmokes has been your reliable online tobacconist for decades. We offer a huge range of UK Duty Paid tobacco products with excellent service.
• •Headline: Don't Run Low! Next-Day UK Delivery on All Top Tobacco. Body: Need your tobacco in a hurry? Order from Cheapasmokes by 2 PM (Mon-Fri) for same-day dispatch and get top brands delivered discreetly to your door.
• •Headline: The Best Prices on Big Brands & Smoking Essentials. Body: From Benson & Hedges to hand-rolling tobacco and ZYN nicotine pouches, find everything you need at Cheapasmokes.com – your go-to for value.
• •Headline: Easy Ordering, Fast Delivery, Happy Customers. Body: Join thousands of satisfied customers who trust Cheapasmokes for their tobacco needs. Excellent prices and top-notch support guaranteed.