Brand Tone

Elegant, Personal, and Empowering

Brand Values

• •Craftsmanship and Quality
• •Resilience and Strength
• •Personal Connection and Service
• •Community and Philanthropy
• •Passion and Legacy

Best Practices

• •Lead with the Heart: Always infuse the brand's personal story and emotional depth into the copy. Whether it's a product description or a social media post, connecting to the values of resilience, legacy, and passion will resonate with the audience.
• •Emphasize "Custom" and "Crafted": Use words that highlight the bespoke nature and artistry of the brand. Phrases like "tailor-made," "hand-crafted," "studio-designed," and "perfect fit" reinforce the core value of quality craftsmanship.
• •Speak in an Elegant, Empowering Tone: The language should be sophisticated but also uplifting. Use positive and inspiring words that make the client feel seen, celebrated, and confident.
• •Tell the Story Behind the Dress: For key pieces or collections, share the inspiration. As seen with the Cashmere Collection dress, a powerful narrative can elevate a product into a symbol, creating a much deeper connection with the public.
• •Be Personable and Accessible: Mirror the excellent customer service praised in reviews. Write copy that feels like a direct, caring conversation. Use "you" and "your" to speak directly to the customer, making them feel like a part of the brand's journey.

Social Perception

Chavah Lindsay is perceived as a highly talented and dedicated Canadian designer. She is seen as an artist who pours her heart into her work, creating pieces that are not only beautiful but also deeply meaningful. Customers view the brand as a provider of exceptional, high-quality custom garments and outstanding personal service. The press and fashion community recognize her as a rising star, validated by her presence at major fashion weeks and her win at the prestigious Cashmere Collection competition. Her story of honoring her mother has been widely covered, adding a layer of public admiration for her personal strength and artistic expression.

Copy Examples

• •Your vision, perfectly tailored. At Chavah Lindsay, we go beyond the rack to create a gown that is uniquely you. Custom-fit, flawlessly designed, and made with heart in our New Brunswick studio.
• •Elegance in every stitch. Introducing the 'Daydream' gown, where timeless design meets modern grace. Each piece is crafted to celebrate your individuality and empower your every move. #ChavahLindsay #CustomCouture #MadeInCanada #SlowFashion
• •Your love story is one-of-a-kind. Your dress should be too. Discover the Chavah Lindsay bridal experience and let us create the gown you've always dreamed of. Book your personal consultation today.
• •More than a dressmaker, Chavah Lindsay is a storyteller. Inspired by a legacy of strength and a passion for craftsmanship, we create garments that honor personal journeys. Each design is a tribute to resilience, beauty, and the power of a dream.
• •Subject: Inspired by Strength, Designed for You. | The latest from Chavah Lindsay is here. This collection is a celebration of the quiet resilience and powerful grace within every woman. Discover pieces born from a story of love and crafted to tell yours.