Tono de Marca

Authentic & Proud, Quality-Conscious & Reliable, Friendly & Approachable, Resilient & Determined, Traditional yet Modern

Valores de Marca

• •Quality Craftsmanship
• •Local Production
• •Comfort & Warmth
• •Durability & Functionality
• •Heritage & Family
• •Customer Satisfaction
• •Adaptability & Modernity

Mejores Prácticas

• •Always Emphasize "Made in Quebec": This is a core differentiator and resonates strongly with customers. Weave it naturally into product descriptions, social media posts, and "About Us" narratives.
• •Highlight Quality Materials and Craftsmanship: Use descriptive language that speaks to the premium leathers, natural wool linings, and handcrafted details. Words like "meticulous," "premium," "artisanal," and "handcrafted" reinforce this.
• •Focus on Benefits (Warmth, Comfort, Durability): Connect the features (e.g., wool lining, waterproof leather) to the tangible benefits for the customer, especially in the context of harsh weather.
• •Maintain an Authentic and Approachable Voice: Whether telling the brand's story or describing a product, use a tone that is genuine, proud (but not arrogant), and friendly. Share the passion behind the brand.
• •Showcase Resilience and Heritage: Subtly weave in the brand's longstanding history and its ability to overcome challenges (like the fire), as this builds trust and emotional connection. Ensure the narrative of family inspiration and dedication to the craft is present.

Percepción Social

Highly Regarded for Quality and Warmth, Trusted Canadian Brand, Stylish and Functional, Worth the Investment, Resilient and Admirable

Ejemplos de Copy

• •Headline: Made in Quebec. Ready for Winter. Everywhere. Body: Since 1998, Chaussures Saute-Mouton has handcrafted boots with the soul of Quebec and the warmth your feet deserve. We blend premium leathers and natural wool to bring you enduring comfort and timeless style. Step into tradition, step into warmth.
• •Headline: Don't Just Endure Winter. Embrace It. Body: Our artisans in Quebec pour their passion into every stitch, ensuring your Saute-Mouton boots deliver superior warmth and steadfast quality. From cityscapes to snowy trails, experience the confidence of locally made, weather-conquering footwear.
• •Headline: The Art of Warmth, Crafted by Hand, Close to Home. Body: Saute-Mouton isn't just a boot, it's a promise: authentic Quebec craftsmanship, the finest materials, and a dedication to keeping you comfortable through the coldest days. Feel the difference quality makes.
• •Headline: Generations of Craftsmanship. A New Generation of Style. Body: Rooted in heritage, designed for today. Saute-Mouton boots offer the perfect fusion of traditional know-how and contemporary design. Warm, durable, and undeniably Quebecois.
• •Headline: More Than Just Boots. It's a Quebec Tradition. Body: For over 25 years, Saute-Mouton has been committed to exceptional quality and local manufacturing. Our boots are a testament to resilience, passion, and the enduring spirit of Quebec. Warmth and style, made here for you.