Brand Tone

Heritage-Focused & Nostalgic, Authentic & Sincere, Premium & Quality-Driven, Warm & Comforting, Resilient & Proudly American

Brand Values

• •Heritage & Legacy
• •Quality Craftsmanship
• •American Made
• •Durability & Longevity
• •Authenticity
• •Comfort & Timeless Design

Best Practices

• •Embrace the Heritage: Consistently weave in elements of Chatham's rich history (est. 1877, family revival, historical significance) to reinforce authenticity and legacy.
• •Highlight \"American Made\" and Quality: Make \"Made in USA\" and the commitment to superior craftsmanship prominent in product descriptions, social media, and all communications. Use terms like \"premium,\" \"finest,\" \"handcrafted,\" and \"durable.\"
• •Use Nostalgic and Warm Language: Employ words that evoke comfort, tradition, and timelessness (e.g., \"legendary,\" \"classic,\" \"cozy,\" \"enduring,\" \"heritage\").
• •Tell the Revival Story: Share Alex Chatham's journey and the passion behind bringing the brand back. This personal connection adds sincerity and resonates with consumers who appreciate brand stories.
• •Maintain Visual and Textual Cohesion: Ensure that the imagery used (warm, textured, lifestyle-focused) aligns with the nostalgic, quality-driven, and comforting tone of the copy. Visuals should reinforce the written message.

Social Perception

Positive Association with Heritage, Respect for Revival Effort, Expectation of Quality, Appreciation for Transparency, Community Connection

Copy Examples

• •Headline: Since 1877, Woven into America's Story. And Yours. Body: Experience the enduring comfort of a Chatham blanket. Crafted with a legacy of quality, made for generations. #ChathamMFG #AmericanHeritage #WoolBlanket
• •Headline: More Than a Blanket. It's a Chatham. Body: Reviving a 150-year tradition of American-made excellence. Feel the difference quality wool and generations of craftsmanship make. Shop our heritage collection. #MadeInUSA #LuxuryWool #TimelessComfort
• •Headline: The Original. Reimagined. Body: Inspired by our archives, crafted for today. The Chatham legacy of quality and durability continues. Discover the new classics. #ChathamSince1877 #VintageInspired #AmericanCrafted
• •Headline: Warmth That Lasts. A Story in Every Thread. Body: From keeping soldiers warm in WWII to gracing homes for over a century, Chatham blankets are built with purpose and passion. Wrap yourself in history. #LegendaryQuality #ChathamBlankets #BuyItForLife
• •Headline: American Wool. American Hands. American Legacy. Body: We're committed to rebuilding American wool manufacturing, one exceptionally crafted blanket at a time. Support a tradition of excellence. #SupportAmericanMade #ChathamHeritage #WoolRevival