Brand Tone

Elegant & Sophisticated, Authoritative & Confident, Passionate & Story-driven, Modern & Accessible (selectively)

Brand Values

• •Excellence & Quality
• •Heritage & Tradition
• •Passion & Vision
• •Terroir Expression
• •Art de Vivre (The Art of Living)

Best Practices

• •Embrace Storytelling: Weave the rich history of the château, the passion of Alain Dominique Perrin, and the unique journey of your Malbec into all communications.
• •Use Elegant & Evocative Language: Employ sophisticated vocabulary that reflects the premium nature of the wines. Words like "legacy," "heritage," "refined," "profound," "elegant," "artistry," and "soul" align with the brand.
• •Highlight Accolades & Expertise Subtly: Mention awards and expert endorsements (like Michel Rolland's involvement) to build authority, but integrate them naturally into the narrative rather than just listing them.
• •Maintain Visual & Textual Harmony: Ensure that the tone of the copy is consistently reflected in the visual elements used on the website and social media (e.g., high-quality photography of the château, vineyards, and wine).
• •Focus on the "Why": Beyond describing the wines, explain the philosophy, the passion for Malbec, and the commitment to expressing the unique terroir of Cahors. This connects with consumers on a deeper level.

Social Perception

Prestigious & Respected, Authentic, High-End / Premium, Classic yet Evolving, Aspirational

Copy Examples

• •Château Lagrézette: 500 Years of Malbec Legacy, Reimagined. Experience the Soul of Cahors.
• •Indulge in Château Lagrézette, our Premier Cru. Crafted from ancient Malbec vines and kissed by the Lot Valley sun, each bottle embodies centuries of tradition and the pursuit of perfection. Expect powerful elegance, profound depth, and a finish that lingers like a timeless memory.
• •Honored Again! Our [Wine Name] has received [Score/Award] from [Awarding Body]. This recognition fuels our passion to continue crafting exceptional Malbec that speaks of its unique terroir and rich heritage. Discover the excellence of Château Lagrézette.
• •More than a vineyard, Château Lagrézette is a testament to vision and dedication. Resurrected by Alain Dominique Perrin, this historic estate blends centuries of winemaking tradition with modern artistry, creating Malbecs renowned for their power, elegance, and soul.
• •Unveiling the [Vintage Year] Château Lagrézette: A New Chapter in a Storied Legacy.