Brand Tone

Elegant & Sophisticated, Passionate & Welcoming, Innovative & Modern

Brand Values

• •Excellence & Quality
• •Heritage & Tradition
• •Experience & Immersion
• •Accessibility & Sharing
• •Environmental Responsibility
• •Authenticity

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining key tonal attributes (e.g., "Elegant yet Approachable," "Passionate," "Knowledgeable but not Pretentious"), preferred vocabulary (e.g., "savoir-faire," "terroir," "experience," "immersion"), and phrases to avoid.
• •Emphasize Storytelling: Weave the narrative of the chateau's history, the unique terroir, the innovative winemaking process, and the passion of the team into all communications.
• •Focus on Sensory Language: When describing wines and experiences, use vivid and evocative language that appeals to the senses (sight, smell, taste, touch, sound), aligning with their goal to "live the wine through all the five senses."
• •Maintain Visual Consistency: Ensure that the tone of the copy is complemented by high-quality, elegant visuals across all platforms, reinforcing the brand's aesthetic values.
• •Educate and Engage, Don't Just Sell: While the goal is to sell wine and experiences, the copy should also aim to educate consumers about what makes Chateau de Malherbes special (e.g., gravity-flow cellar, HVE certification, unique terroir) and invite engagement through questions and calls to share experiences.

Social Perception

Positive for Wine Quality, Appreciation for Oenotourism, Emerging Player with High Potential, Association with Luxury and Exclusivity, Potential for Brand Name Confusion

Copy Examples

• •Chateau de Malherbes: Where Bordeaux's Heritage Meets Modern Artistry. Step into a 14th-century estate reimagined. Discover wines born from an exceptional terroir and crafted with passion in our revolutionary gravity-flow cellar. More than a tasting, it's an immersion. Live the Malherbes experience.
• •Elegance rooted in history, innovation flowing with every vintage. At Chateau de Malherbes, we don't just make wine; we craft experiences. Journey with us through the senses. #ChateauDeMalherbes #BordeauxWine #WineTourism #FrenchWinery #VineyardVibes
• •Malherbes Grand Vin: The Quintessence of our Terroir. An ambitious and authentic creation, aged to perfection. Expect a symphony of [mention 2-3 key tasting notes like "dark fruit, subtle spice, and velvety tannins"]. A wine of character, destined for your most cherished moments.
• •Unlock the Soul of Bordeaux. You're invited to an exclusive journey at Chateau de Malherbes. Explore our historic estate, witness the magic of gravity-fed winemaking in our state-of-the-art chai, and indulge in wines that speak of passion and place. Book your immersive experience today.
• •From ancient vines to avant-garde vision. Chateau de Malherbes is a testament to the timeless allure of Bordeaux, infused with a fresh spirit. We believe true luxury is shared – and our wines are an invitation to savor life's exceptional moments.