Brand Tone

Personal, Passionate, and Expert

Brand Values

• •Authenticity
• •Curation & Quality
• •Passion & Heritage
• •Customer-Centricity

Best Practices

• •Always Tell a Story: Whether it's about Manthos's journey, the winemaker's craft, or the history of a grape, anchor the product in a narrative. This reinforces the values of authenticity and heritage.
• •Use "We" and Personal Anecdotes: Write from a personal perspective. Use phrases like "We discovered," "Manthos chose this because," or "Our favorite way to enjoy this is..." to maintain a personal and passionate tone.
• •Lead with Passion, Follow with Expertise: Start with evocative, sensory language that speaks to the experience of drinking the wine. Then, provide the expert details (grape, region, tasting notes) to build trust and inform the customer.
• •Maintain a Consistent Motto: Continue using "Life is too short to drink bad wine" across different channels. It’s a memorable and effective summary of the brand’s quality promise.
• •Engage with Questions: In social media and email marketing, ask questions ("What are you pairing?", "Have you tried a Greek rosé before?") to encourage interaction and make the customer feel part of a community, reinforcing the customer-centric value.

Social Perception

The public perception of Wijnen Manthos / Chateau Boho is overwhelmingly positive. Customers see the brand as a go-to source for unique, high-quality Greek wines that are not readily available elsewhere. Reviews consistently highlight the friendly, helpful, and personal service, where customers feel that the brand genuinely cares and is willing to accommodate special requests. The brand is perceived as a reliable and expert guide in the world of Greek wines, helping customers make informed choices, with practices like hosting wine tastings further cementing this perception.

Copy Examples

• •Remember that warm evening on a Greek island? We've bottled it. Introducing the Assyrtiko from Santorini—a wine that tastes like sea breeze and sunshine. Manthos personally selected this from a small family vineyard, and we can't wait for you to try it. Discover the story behind the bottle on our website. #GriekseWijn #WijnenManthos #AuthenticGreece
• •What's our secret to the perfect Sunday lunch? A bottle of our robust Xinomavro paired with slow-cooked lamb. The rich, earthy notes of the wine cut through the richness of the meat beautifully. It’s more than a meal; it’s a memory. What are you pairing today? #ChateauBoho #GreekWine #FoodPairing
• •From Our Passion to Your Glass. Hand-selected Greek wines, chosen by Manthos to bring the true taste of Greece to your table. Life's too short for bad wine. [Shop The Collection]
• •A Personal Invitation from Manthos: Taste Greece With Us (Body snippet): This isn't just a wine tasting; it's a journey. Join us as we explore the hidden gems of Nemea, sharing stories from the winemakers and pairing each glass with traditional meze. We keep these events small and personal, just like our philosophy.
• •Malagousia - Aromatic & Expressive: This isn't your average white wine. When we first tasted this Malagousia at a small, family-run estate near Thessaloniki, we knew we had to share it. It bursts with aromas of peach and fresh basil. Every sip is a testament to the passion of its winemaker. Perfect for an aperitif or with a fresh seafood salad. We personally guarantee its quality.