Brand Tone

Elegant & Luxurious, Artisanal & Heritage-Inspired, Whimsical & Storytelling, Warm & Personal, Quality-Conscious & Trustworthy

Brand Values

• •Quality Craftsmanship
• •British Heritage
• •Artistic Design & Illustration
• •Customer Satisfaction
• •Authenticity & Story
• •Sustainability (implied)
• •Sensory Experience & Evocative Fragrance

Best Practices

• •Embrace Storytelling: Weave narratives into product descriptions, social media posts, and even 'About Us' sections. Connect fragrances and designs to memories, places, or feelings, reinforcing the "whimsical and storytelling" aspect of the tone.
• •Highlight British Craftsmanship & Heritage: Consistently mention "Proudly Made in Britain," the use of traditional techniques, and the founders' story to reinforce authenticity and the "artisanal & heritage-inspired" tone.
• •Use Evocative and Sensory Language: Describe fragrances with rich, descriptive adjectives that appeal to the senses and emotions, aligning with the "elegant & luxurious" yet "warm & personal" facets of the tone. Focus on how the scents make one *feel*.
• •Maintain Visual and Verbal Elegance: Ensure all copy is grammatically impeccable, sophisticated in its vocabulary (without being overly complex), and mirrors the visual elegance of the product photography and design. This supports the "elegant & luxurious" tone.
• •Engage with Warmth and Authenticity: When interacting with customers (e.g., social media comments, customer service emails), use a friendly, appreciative, and genuine tone that reflects the "warm & personal" values of a family-run business. Share customer testimonials and stories when appropriate.

Social Perception

A Luxury British Brand, Artistic and Unique, Trustworthy and Reliable, Ideal for Gifting, A Treat or Indulgence, Evocative and Mood-Enhancing

Copy Examples

• •Instagram Post (Image: A beautifully lit "The Library" candle on a vintage wooden desk with books): Lose yourself in a story that never ends. Our Library candle, with its notes of aged paper, cedarwood, and a whisper of leather, transports you to a world of quiet contemplation and timeless tales. Proudly handcrafted in the English countryside, it's more than a fragrance – it's an escape. What chapter are you unwrapping today? #ChaseAndWonder #BritishMade #LuxuryCandles #HomeFragrance #StorytellingScents
• •Product Description (Website - "The Country Garden Ceramic Candle"): Step into an English country garden, alive with the first blush of dawn. Our Country Garden candle captures the delicate scent of dew-kissed roses, rambling wildflowers, and fresh hyacinth. Each fine china vessel is adorned with original illustrations, a testament to timeless British artistry. Hand-poured with eco-soy wax and the finest essential oils, this candle promises to fill your home with the enduring charm of nature's poetry. Designed to be cherished, and beautifully refillable. #ScentedStories #HandcraftedLuxury
• •Email Subject Line (Promotion for new collection): An Enchanted Arrival: Discover New Wonders from Chase and Wonder
• •Facebook Ad (Carousel showing different candle designs and a lifestyle image of someone enjoying a candle): Crafted with love, in the heart of England. Chase and Wonder brings you luxurious home fragrances that tell a story. From whimsical illustrations to evocative scents that awaken cherished memories, each piece is designed to delight. Discover your new favourite, or the perfect gift. ✨ Shop now for a touch of British elegance. #ChaseAndWonder #LuxuryGifts #BritishDesign #HomeDecor #FragranceLover
• •Website Banner (Highlighting the refill service): Beauty that Endures. Cherish your exquisite Chase & Wonder ceramic forever. Our simple refill service brings new life to your favourite fragrances, blending timeless design with conscious living. Explore refills. #SustainableLuxury #CandleRefill #ChaseAndWonder