Brand Tone

Modern, Minimalist, Aspirational, Personal, and Accessible

Brand Values

• •Personalization
• •Simplicity & Modern Design
• •Accessibility & Affordability
• •Quality
• •Originality

Best Practices

• •Lead with the "Why": Always circle back to the founding story. The brand exists to solve a problem: making personalized, modern art accessible. This narrative builds an emotional connection and should be woven into ad campaigns, about pages, and social content.
• •Use a "Modern & Minimal" Vocabulary: Stick to words that reinforce the brand's aesthetic. Use terms like bold, simple, clean, modern, minimalist, statement piece, and uncluttered. Avoid overly ornate or complex language.
• •Emphasize Personalization: Frame the products not just as art, but as a tool for self-expression. Use phrases like "Tell your story," "Art that's uniquely you," and "Personalize your space." This encourages customers to see the products as more than just decoration.
• •Be Direct and Clear: The website's copy is straightforward. Maintain this clarity in all communications. Clearly state what the product is, its quality, and the value it offers (e.g., "museum-quality prints," "an affordable option"). This builds trust, especially for a brand with a low public profile.
• •Inspire, Don't Just Sell: Use blog posts, emails, and potential social media content to provide home styling tips and inspiration. This positions charwalls as an authority in modern home decor and builds a community around a shared aesthetic, rather than just pushing products.

Social Perception

Effectively neutral or non-existent due to a limited online footprint beyond its website. Perceived as a small, niche e-commerce store with a clear focus on specific decor, lacking external validation or public interaction.

Copy Examples

• •Your Walls Are Talking. Make a statement that's uniquely you. Our bold, modern typography prints turn any space into a personal gallery. Simple, affordable, and printed just for you. Find your letter. #charwalls #ModernHome #TypographyArt #WallDecor
• •Art That Spells You. Simple, bold, and modern letter, number, and symbol prints to personalize your space. Shop the collection.
• •Subject: Welcome to charwalls! Here’s to a more personal home. Body: Hi [Name], We started charwalls because, like you, we believe a home should tell a story. Ours started with a single letter on an empty wall. Now, we want to help you tell your story. Explore our collections of modern, minimalist art prints and find the piece that speaks to you. As a thank you for joining us, enjoy 10% off your first order.
• •More than a symbol. The ampersand is about connection—joining ideas, names, and moments. Our Series 2 Ampersand Print, in classic black on white, offers a timeless, modern touch to any room. Perfect between initials or as a standalone statement piece. Printed on museum-quality satin paper, each piece is an original, made to order just for you.
• •Headline 1: charwalls | Modern Typography Art Headline 2: Personalized Letter & Number Prints Description: Make your walls speak. Simple, bold & affordable art for any room. Custom-printed just for you. Shop now.