Brand Tone

Approachable, Relatable, Casual, Humorous, Community-Oriented, Direct and Informative

Brand Values

• •Niche Focus/Personalization
• •Small Business Craftsmanship
• •Customer Service
• •Local Connection

Best Practices

• •Know Your Niche: Tailor your language to resonate with specific target audiences (e.g., teachers, local sports fans). Use their slang, acknowledge their pain points (humorously), and celebrate their passions.
• •Maintain Approachability: Use contractions, conversational language, and a friendly demeanor. Avoid overly formal or corporate jargon.
• •Inject (Appropriate) Humor: Where relevant to the product (like the teacher shirts), use lighthearted and relatable humor. Ensure it aligns with the audience's taste.
• •Be Clear and Direct in Policies: For FAQs, shipping, and returns, switch to a clear, unambiguous, yet still polite tone to avoid confusion and manage expectations effectively.
• •Build Community: Use inclusive language ("we," "our team") when talking about local connections or shared interests. Foster a sense of belonging around your brand and the communities it serves.

Social Perception

Positive within its niche on Etsy. Limited Wider Public Perception. Potentially Confusing.

Copy Examples

• •Survive the school year in style! 🍎 Our 'Bruh We Out' tee is the perfect a+ition to your Friday wardrobe. Shop Charred Threads – we get it.
• •Roar with pride, Wildcats! 🐾 Gear up for the next game with official Carlisle Wildcats spirit wear from Charred Threads. Let's show 'em our stripes!
• •Got a unique idea? Charred Threads loves a challenge! Let's create a one-of-a-kind engraved gift that speaks volumes. Contact Jessica to start designing!
• •From sassy teacher tees to spirited fan gear, Charred Threads stitches your story. Unique designs for your everyday adventures. What will your threads say?
• •More than just a print. At Charred Threads, we carefully engrave each piece to make your item truly special. Quality you can feel, designs you'll love.