Brand Tone

Elegant, Creative, and Approachable

Brand Values

• •Exclusivity & Uniqueness
• •Quality
• •Style & Personal Expression
• •Passion for Fashion
• •Customer Connection

Best Practices

• •Embrace Elegant Language: Use refined vocabulary that reflects sophistication and quality, without being overly formal or unapproachable.
• •Highlight Exclusivity and Artistry: Consistently mention "exclusive designs," the artistic process, or the unique details of the products to reinforce this core value.
• •Speak Directly to the Customer: Use "you" and "your" to create a personal connection. Frame descriptions around how the product benefits or empowers the customer's style.
• •Maintain a Passionate Voice: Let the founder's enthusiasm for fashion and design shine through in the copy. Words like "passion," "inspired," and "crafted with care" can convey this.
• •Ensure Visual Consistency: While this is about copywriting, ensure that the tone of the text aligns with the visual branding (photography, website design) for a cohesive and trustworthy brand experience. The copy should feel like it belongs with the images.

Social Perception

The brand aims to be perceived as a provider of unique, high-quality fashion items with a personal touch, stemming from a designer with a strong background in couture. The connection to Francesca Marzilli and her established experience in the fashion industry lends credibility. The social media presence on Facebook and Instagram is consistent with the brand's image, showcasing products in a stylish manner.

Copy Examples

• •Website Banner: Discover Charmy Styles to Collect: Where exclusive design meets everyday elegance. Curate your signature look.
• •Instagram Post (New Scarf Collection): Unveiling our latest silk scarves – vibrant narratives woven with artistic passion. Which unique design speaks to your style? Explore the collection and let your accessories tell your story. #CharmyStyles #ExclusiveDesigns #SilkScarves #ArtToWear
• •Facebook Ad (T-shirt Line): More than just a T-shirt, it's a canvas for your charm. Our new collection features exclusive prints on premium cotton, designed for comfort and effortless style. Find your perfect match at charmystyles.com.
• •Product Description (Dress): The 'Letizia' Dress: Crafted with passion and an eye for timeless appeal. This adjustable long dress, featuring thoughtfully placed macro prints and practical pockets, embodies the Charmy Styles philosophy – where haute couture inspiration meets wearable art. Own your exclusivity.
• •Email Newsletter Subject: Hello [Customer Name], A Touch of Charmy Just For You ✨ Explore Our New Arrivals!