Brand Tone

Elegant, Sophisticated, Natural, Serene, Artisanal, Quality-Focused, Accessible, Welcoming

Brand Values

• •Craftsmanship
• •Quality & Durability
• •Nature-Inspired Beauty
• •Elegance & Timeless Style
• •Accessibility/Affordable Luxury
• •Customer Connection/Individuality
• •Mindful Consumption/Sustainability

Best Practices

• •Develop a Brand Voice Guide: Document key tonal attributes (e.g., "elegant," "serene," "artisanal," "welcoming"), preferred vocabulary (e.g., "handcrafted," "coastal," "timeless," "inspired by"), and phrases to avoid. Share this with anyone creating content.
• •Storytelling with Purpose: Weave the brand's inspiration – the Australian coastline, craftsmanship, tranquility – into product descriptions, social media posts, and 'About Us' narratives. Connect the products to the lifestyle and feelings they evoke.
• •Emphasize Quality and Craftsmanship: Consistently use terms that highlight the skill involved in creating the pieces and the quality of the materials (e.g., "meticulously crafted," "skilled artisans," "durable stainless steel," "lustrous sterling silver").
• •Maintain Visual and Textual Harmony: Ensure that the tone of the copy aligns with the visual aesthetic of the brand. If the imagery is serene and natural, the language should reflect that.
• •Engage Authentically: When interacting with customers (e.g., responding to comments or reviews), maintain the established brand tone. Be helpful, appreciative, and reinforce the brand's values in your communication. Use informative content like blog posts to build trust and showcase expertise.

Social Perception

Positive Customer Feedback, Emerging Brand Awareness, Aesthetic Appeal, Need for Enhanced Online Visibility

Copy Examples

• •Headline: Coastal Serenity, Crafted by Hand. Body: Discover Figueira's new collection of sterling silver necklaces, each piece whispering tales of the Australian shoreline. Wear a touch of nature's elegance. Call to Action: Explore New Arrivals.
• •Headline: Timeless Jewellery, Modern Soul. Body: At Figueira, we blend enduring style with contemporary design. Our stainless steel rings are crafted for beauty that lasts, accompanying you on every journey. Call to Action: Find Your Signature Piece.
• •Headline: Bring the Coast Home. Body: Infuse your space with the calm of the sea. Figueira’s handcrafted coastal homewares – from artisan candles to unique ceramics – create an oasis of tranquility in every room. Call to Action: Shop Coastal Living.
• •Headline: The Art of Adornment. The Joy of Giving. Body: Looking for a gift that speaks from the heart? Figueira’s handcrafted pieces are more than just accessories; they're expressions of care, inspired by nature's artistry. Call to Action: Discover Thoughtful Gifts.
• •Headline: Sustainable Shine, Effortless Style. Body: Embrace beauty that’s made to endure. Our stainless steel jewellery offers a hypoallergenic, tarnish-resistant glow that’s both kind to your skin and effortlessly chic. Perfect for your everyday elegance. Call to Action: Learn More About Our Materials.