Brand Tone

friendly, accessible, enthusiastic, and relatable, with a touch of humor and informality, aiming to create a sense of community.

Brand Values

• •Affordability and Accessibility
• •Passion and Personal Connection
• •Quality and Transparency
• •Self-Expression and Storytelling

Best Practices

• •Maintain a Friendly, Accessible Voice: Always use a conversational and upbeat tone. Use "you" and "we" to create a direct connection. Emojis can be used strategically to add personality and warmth.
• •Lead with Storytelling: Center the copy around the core value of self-expression. Use phrases like "Tell your story," "Show your passion," and "A charm for every memory" to connect the product to the customer's personal life.
• •Balance Price and Quality: Consistently reinforce the value proposition. Pair mentions of "best prices" or "discounts" with reminders of the "925 silver" quality to build trust and manage expectations.
• •Be Enthusiastic and Passionate: Let the genuine excitement for the products shine through. Use exclamation points and positive, high-energy words ("magical," "brilliant," "amazing") to reflect the brand's personality.
• •Engage and Interact: End posts and captions with questions or calls to action that invite conversation. This reinforces the community feel and makes customers feel seen and heard, turning passive followers into an active community.

Social Perception

Largely positive, driven by engaging social media, wide product variety, and accessible price points. Customers feel connected due to direct owner engagement. Some underlying concerns exist regarding product quality, but overall perceived as a trendy, affordable online jewelry store with a personal touch.

Copy Examples

• •✨ Your fairytale just got a new chapter! ✨ Introducing our magical new Disney collection. From brave princesses to galactic heroes, find the charm that tells your story. Which character will you add to your bracelet first? Let us know in the comments! 👇 #TusJoyasTuHistoria #Charmschic #DisneyMagic
• •It's called self-care, look it up 💁‍♀️ Our new collection is just too cute to resist! We promise the best prices, so you can treat yourself without the guilt. 😉 Link in bio! #Charmschic #JewelryLover #AffordableLuxury #JustKidding...Mostly
• •Discover our collection of 925 silver charms and create a bracelet that is uniquely you. The best prices for the highest quality.
• •Hey [Customer Name]! We believe everyone deserves a little sparkle. That's why we're giving you an exclusive 15% OFF your next purchase. It's our way of saying thanks for being part of the Charmschic family. Find your new favorite piece today! Use code: SPARKLE15 at checkout.
• •What's the next chapter of your story? Poll Options: ✈️ A New Adventure or 🐾 My Fur Baby.