Brand Tone

personal, crafty, and friendly

Brand Values

• •Passion for Craft
• •Customer Dedication
• •Creativity and Uniqueness
• •Authenticity

Best Practices

• •Maintain the First-Person Voice: Continue using "I" and "my" in communications, especially on the website and social media, to preserve the personal and direct connection with the audience.
• •Emphasize the "Handmade" Aspect: Always highlight that the products are crafted with care. This reinforces the brand's core value of passion for craft and distinguishes it from mass-produced competitors.
• •Use Enthusiastic and Positive Language: Words like "love," "adorable," "gorgeous," and "perfect" align with the brand's friendly and passionate tone. Continue to use descriptive and emotive language in product descriptions and posts.
• •Engage with the Community: Actively feature user-generated content and respond to comments and reviews. This fosters a sense of community and validates the social perception of a friendly and engaged brand.
• •Tell Stories: Share the inspiration behind new charm designs or show behind-the-scenes content of the crafting process. This will deepen the brand's narrative of being passion-driven and authentic.

Social Perception

The brand is generally perceived as positive within a niche market. Customers are satisfied with unique, hard-to-find craft items. It's associated with the DIY and crafting community, and seen as run by a real, relatable person.

Copy Examples

• •Unlock your inner fashionista! Our new collection of handcrafted charms has just dropped. Perfect for adding a touch of glam to your bracelets, keychains, or anything you can dream of. Get creative and express your unique style!
• •We love seeing what you create! Look at this amazing custom bracelet made by one of our talented customers using our 'little red lips' charm. Keep your creations coming! #Charmsbymarie #HandmadeWithLove #CharmBracelet
• •Handcrafted happiness, delivered to your door. Find the perfect, unique gift for your loved ones with our special holiday collection. Shop now and add a little charm to their celebrations!
• •For the muscle car enthusiast in your life! This meticulously crafted Mustang-inspired charm is the perfect way to show off their passion. It's all in the details, and this charm is a true winner. A great gift for any Ford fan.
• •It all started with a love for creating. At Charmsbymarie, every single charm is a piece of my passion. I'm dedicated to bringing you unique, high-quality pieces that help you tell your own story. Thank you for being a part of this creative journey.