Brand Tone

Whimsical, Enchanting, and Nostalgic

Brand Values

• •Imagination & Wonder
• •Authenticity & Handcrafted Quality
• •Immersive Experience
• •Joy of Storytelling & Reading
• •Accessibility & Affordability

Best Practices

• •Create a Tone of Voice Guide: Document the key characteristics of Charm Post's whimsical, enchanting, and nostalgic tone. Include approved vocabulary (e.g., "magick," "enchanting," "whimsy," "wonder") and words to avoid (e.g., overly modern slang, corporate jargon).
• •Immerse in the Brand Story: Before writing any copy, revisit the founder's inspiration, the world of Grimbriar Academy, and the feelings the brand wants to evoke. This helps ensure the copy always aligns with the core narrative.
• •Use Evocative and Sensory Language: Employ words that paint a vivid picture and appeal to the senses, making the magical world feel more real and inviting (e.g., "gilded cards," "whispering tales," "sparkle of stardust").
• •Maintain a Personal and Warm Approach: Reflect the one-person, passionate nature of the brand in the copy. Use "you" and "your" to speak directly to the reader, and maintain a friendly, inviting style rather than a purely transactional one.
• •Consistency Across All Channels: Ensure the whimsical, enchanting, and nostalgic tone is consistently applied across the website, email newsletters, social media captions, and even customer service interactions. This builds a cohesive and recognizable brand identity.

Social Perception

Customers and the public generally perceive Charm Post very positively as a unique, creative, and delightful service.

Copy Examples

• •Headline: Rediscover the Magic, Delivered to Your Door. Body: Remember the thrill of a letter addressed just to you? Charm Post brings back that spark, with a touch of enchantment. Each month, a hand-illustrated lesson from Grimbriar Academy of Magick arrives, filled with wonder and whispering tales of a world just beyond our own. Are you ready to believe again?
• •Headline: Your Monthly Dose of Whimsy Awaits. Body: Step away from the mundane and into the mystical. Charm Post isn't just a subscription; it's an invitation to a world of enchanted creatures, ancient lore, and the pure joy of discovery. Unseal your letter, and let the adventure begin.
• •Headline: More Than Mail, It's a Magical Experience. Body: Crafted with care and a sprinkle of stardust, each Charm Post delivery is a tangible piece of a fantastical world. From gilded trading cards to surprise spellbook pages, every detail is designed to delight your inner child and ignite your imagination.
• •Headline: Escape the Ordinary. Embrace the Enchanting. Body: Longing for a touch of magic in your everyday? Let Professor Louise from Grimbriar Academy be your guide. Our monthly letters are your portal to fantastical realms, handwritten stories, and the nostalgic charm of a world where anything is possible.
• •Headline: The Postman's Bringing More Than Bills This Month! Body: Imagine a beautifully illustrated envelope, sealed with magic, landing on your doormat. Inside? Your personal lesson from a school of witchcraft and wizardry. Charm Post makes fantasy real, one enchanting letter at a time. Perfect for the young and the young at heart.