Brand Tone

Friendly & Approachable, Playful & Whimsical, Empathetic & Personal, Inspirational & Creative

Brand Values

• •Self-Expression & Individuality
• •Quality
• •Affordability
• •Collectibility & Versatility
• •Joy & Fun
• •Customer Connection

Best Practices

• •Create a Tone of Voice Guide: Document the key characteristics of your brand's voice (e.g., playful, empathetic, inspirational) with examples of do's and don'ts. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. Use language, references, and humor that resonate with them while staying true to your brand's personality. For Charmies, this means keeping it light, positive, and focused on personal expression.
• •Use Consistent Language and Terminology: Stick to specific ways of describing your products, brand, and promotions. For example, always referring to pieces as 'charms' or 'treasures,' and the process as 'telling your story.'
• •Read Aloud: Before publishing, read your copy aloud. This helps catch awkward phrasing or tones that don't align with the intended voice. Does it sound like Charmies? Does it feel friendly and inspiring?
• •Review and Adapt: Regularly review your copy across all platforms (website, social media, emails) to ensure consistency. Be open to adapting slightly as the brand evolves, but always keep the core tone intact. Monitor customer feedback for cues on how your tone is being received.

Social Perception

Customers likely appreciate the ability to personalize their jewelry at an affordable price point. The 'woman-owned small business' aspect often garners positive sentiment and support. Seen as a fun, creative outlet for younger audiences (teens, young adults) and those who enjoy sentimental or themed jewelry. It may also appeal to gift-givers looking for thoughtful, customizable presents.

Copy Examples

• •Homepage Banner: Your Story, Your Sparkle. ✨ Design your dream charm bracelet today and let your personality shine!
• •Product Description (for a new charm): Say hello to our new [Charm Name] charm! It’s the perfect little piece of magic to add to your collection. Ready to make your bracelet even more you?
• •Social Media Post (Instagram/Facebook): Spotted: Your next favorite charm! 👀 Which Charmies piece tells YOUR unique story? Share a pic with #CharmiesStory and inspire us! We love seeing how you rock your collection. #CharmJewelry #PersonalizedGifts #CollectTheMoments
• •Email Subject Line (for a promotion): Psst... Your Charm Collection is Calling! 😉 New Arrivals + A Sweet Treat Inside!
• •About Us Snippet (for social media bio): Charmies: Crafting tiny treasures for your big stories. ✨ Woman-owned, New Jersey-based, and obsessed with helping you express yourself, one charm at a time! #CharmiesOnline #InterchangeableJewelry