Brand Tone

Sophisticated, elegant, and minimalist, blending a professional, high-end feel with a friendly, personal, and approachable voice. Communication is clean, confident, and focuses on timelessness and effortless beauty, adapting to be trendier and engaging on platforms like TikTok while maintaining core elegance.

Brand Values

• •Quality and Craftsmanship
• •Timeless Elegance
• •Personal Connection and Experience
• •Modern Femininity
• •Trust and Safety

Best Practices

• •Always use clean, sophisticated language. Avoid slang or overly casual terms that could dilute the brand's premium feel. Words like "timeless," "effortless," "minimalist," and "elegant" should be staples.
• •Frame the product not just as jewelry, but as an experience and a memory. Highlight the sentimental value—celebrating friendships, milestones, or personal moments.
• •While the tone is sophisticated, the copy should be clear and welcoming. Answer questions proactively (as seen in the website's FAQ) to build trust and make the process seem less intimidating.
• •Maintain the core elegant tone across all channels. On Instagram, pair it with high-quality visuals. On TikTok, adapt it to trending formats and sounds while ensuring the message of quality and elegance remains central.
• •The clean, minimalist aesthetic of the photos and videos is part of the brand's voice. All copy should complement this visual identity, creating a seamless and cohesive brand experience.

Social Perception

The general perception of CharmeDoré is positive, with customers praising the experience as much as the product. Staff are described as sweet, helpful, and patient. The permanent jewelry concept is seen as a fun and meaningful activity for friends/family, highlighting sentimental value. The studio is often described as beautiful and welcoming, enhancing the premium experience.

Copy Examples

• •A little spark, a lasting bond. Create a memory that’s as permanent and beautiful as your friendship. Tag the person you’d get linked with forever.
• •Effortless Elegance, Forged Forever. Discover our collection of 14k gold permanent jewelry and find your timeless piece.
• •POV: You’re getting your new favorite piece of jewelry. ✨🔗 Obsessed is an understatement. #permanentjewelry #montreal #jewelrylover #mtlstyle
• •Looking for a gift that truly lasts? A CharmeDoré permanent jewelry experience is more than a gift; it’s a memory in the making. Book a session for you and a loved one today.
• •Unleash Your Inner Artisan. Our welding workshops are back in session. Learn the art of permanent jewelry and create your own unique piece from start to finish. Limited spots available – book now.