Brand Tone

Spiritual & Empowering, Youthful & Trendy, Personal & Relatable, Enthusiastic & Positive, Aspirational

Brand Values

• •Spirituality & Healing
• •Empowerment & Self-Love
• •Manifestation
• •Authenticity & Personal Connection
• •Entrepreneurship & Hustle
• •Customer Support & Community

Best Practices

• •Embrace Spiritual Language Authentically: Consistently use terms like "manifest," "healing," "empower," "divine," "sacred," "energy," and "self-love." Ensure this language feels genuine and aligned with the brand's core mission.
• •Maintain a Personal & Relatable Voice: Address the audience directly using terms like "charming babes," "you," "your journey." Incorporate Kiana's voice and story where appropriate to reinforce the personal connection. Share behind-the-scenes glimpses or founder messages.
• •Stay Youthful & Current (Especially on Relevant Platforms): Continue using relevant emojis, popular slang (authentically), and engaging with trends on platforms like TikTok and Instagram. Keep the visual branding aligned with this youthful, mystical energy.
• •Focus on Empowerment and Positive Affirmation: Frame product benefits around how they will empower the customer, help them heal, or enable them to manifest their desires. Use uplifting and encouraging language.
• •Create a "Brand Language Guide": Develop a simple internal guide that lists key brand vocabulary, preferred emojis, "do's and don'ts" for tone (e.g., always positive, avoid overly formal language), and examples of on-brand sentences. This will help maintain consistency even if others contribute to content creation in the future.

Social Perception

Positive Product Feedback, Appreciation for the Founder, Community Engagement, Small Business Support, Trust in Delivery, Value for Money

Copy Examples

• •Instagram Post (Product Showcase - Waist Beads): Adorn your sacred temple ✨👑 Our new Divine Feminine Waist Beads are here to help you tap into your power, embrace your sensuality, and manifest pure magic. Each strand is a reminder of your inner goddess. Ready to own your energy? Shop the link in bio! #CharmedByKiana #WaistBeads #DivineFeminine #SpiritualAdornment #SelfLoveJourney
• •TikTok Video Script (New Bracelet Collection): (Upbeat, trending audio) It's giving... main character energy! 💅✨ Our LATEST bracelet stacks just dropped, and they're designed to make you feel like the queen you are. Manifest your dreams, one charm at a time. Link in bio to get yours, charming babes! 💖 #CharmedByKiana #NewArrival #ManifestationJewelry #SpiritualTools #BangleStack #CBK
• •Email Newsletter (Promoting Digital Product): Subject: Unlock Your Manifestation Power, Babe! ✨ Hey [Customer Name], Feeling stuck? Ready to call in your deepest desires? Our 'Ultimate Manifestation Guide' (the one Kiana used to build her dream life!) is your key. Stop wishing, start creating. It’s time to align with your highest self and make those dreams a reality. Get your instant download today and step into your power! [Link to Product] With love and light, Kiana & The Charmed Team 💖
• •Website Banner (General): Spiritual Tools & Adornments to Elevate Your Journey. ✨ Heal. Manifest. Empower. Shop Charmed by Kiana.
• •Instagram Story (Interactive Q&A Teaser with Kiana): Spill the tea, charming babes! ☕️ Kiana's going LIVE this Friday to talk all things manifestation, self-love, and how she built Charmed by Kiana from the ground up! Got questions? Drop 'em in the box below! 👇 Let's get this spiritual glow-up! ✨ #AskKiana #SpiritualCEO #ManifestYourLife #CharmedByKiana