Brand Tone

Friendly, Enthusiastic, and Community-Focused, characterized by approachable and warm language, genuine excitement about products, and a strong emphasis on customer engagement and appreciation.

Brand Values

• •Affordable Luxury
• •Handmade Quality
• •Ethical & Conscious
• •Small Business Identity
• •Customer Satisfaction

Best Practices

• •Always Lead with Enthusiasm
• •Reinforce Core Values in Every Message
• •Use "We" and "You"
• •Encourage and Showcase Community Interaction
• •Tell Your Story

Social Perception

The social perception is overwhelmingly positive, with customers consistently praising product efficacy, value for money, excellent customer service (fast delivery, quality packaging, responsive communication), and a strong, loyal community fostered through active social media engagement.

Copy Examples

• •✨ IT'S HERE! ✨ Get ready to make your home smell absolutely divine with our brand new 'Cashmere & Sweet Vanilla' wax melt! We've been pouring our hearts into this one and it's the cosiest, most luxurious scent you can imagine. Handmade with love, vegan-friendly, and ready to make your space feel like a warm hug. Tap the link in our bio to be the first to try it! Thank you, as always, for being the best customers ever! 💕 #CharlotteRoseInteriors #WaxMeltsUK #HandmadeWithLove #NewScent #HomeFragrance #SmallBusiness
• •Black Plum & Rhubarb Reed Diffuser: A vibrant, fruity accord of juicy black plum and fresh rhubarb, supported by interludes of ripe pear and sweet peach. Why you'll love it: Want that gorgeous, welcoming scent in your home 24/7 without lifting a finger? Our reed diffusers are your answer! We believe everyone deserves a little bit of luxury, which is why we've created our signature diffusers to provide a beautiful, long-lasting fragrance that ’s both high-quality and kind to your purse. Each one is handmade by us here in Cheshire, vegan-friendly, and cruelty-free.
• •Fed up with wax melts that lose their scent after one use? 😞 Discover the Charlotte Rose Interiors difference! We're a small UK business hand-pouring luxury wax melts that are packed with fragrance. Our customers rave about how long our scents last! ⭐ Vegan & Cruelty-Free ⭐ Over 1,500 5-Star Reviews ⭐ Handmade in Cheshire Treat your home (and yourself!) today. Click "Shop Now" for 10% off your first order!
• •Subject: Guess what's back in stock! Hi [Customer Name], You asked, and we listened! By popular demand, our bestselling 'Seychelles' collection is finally back in stock. 🎉 We know how much you love this dreamy, holiday-in-a-bottle scent, and we've been working around the clock to restock our virtual shelves for you. From wax melts to room sprays, your favourite way to bring the sunshine indoors is ready and waiting. Thank you for being so patient! We can't wait to see what you choose. With love, The Charlotte Rose Team x
• •(Video showing wax being poured into moulds) Text Overlay: A little bit of Monday magic! ✨ Pouring a fresh batch of our 'Clean Cotton' melts. The workshop smells absolutely amazing right now! What scent are you melting today? Send us a DM! ❤️