Brand Tone

Personal, Passionate, and Inspirational

Brand Values

• •Joy and Self-Expression
• •Quality and Affordability
• •Sustainability
• •Creativity and Artistry
• •Independence

Best Practices

• •Lead with Emotion, Support with Facts: Start with words that evoke joy, personality, and colour. Follow up with tangible values like sustainability, quality (FSC certified paper), and affordability. This mirrors the brand's core strategy.
• •Maintain the Founder's Voice: Write as if Charlotte, the artist, is speaking directly to a friend. Use "we" and "i" to maintain a personal, small-studio feel. Avoid cold, corporate language at all costs.
• •Create a "Word Bank": Develop a list of on-brand words to use consistently. Include terms like: Joy, Vibrant, Colourful, Personality, Express, Sunshine, Bliss, Dreamy, Bold, Playful, Story, Create.
• •Focus on the "Why," Not Just the "What": Instead of just describing a print's colours and shapes, describe the feeling it evokes or the story it tells. Frame the prints as solutions for creating a happier, more personal space.
• •Weave Sustainability into the Narrative: Mention eco-friendly practices (printing on demand, FSC paper) not as a footnote, but as an integral part of the brand's commitment to quality and thoughtful creation. This appeals to the modern, conscious consumer.

Social Perception

The public perception of charlotte j studio is that of a boutique, artist-led brand offering high-quality, vibrant, and stylish home decor. Its presence on curated marketplaces like Fy! and The Mór Card reinforces its image as a trusted, independent creator. Customers likely perceive the brand as a source for unique art that is more personal and distinctive than mass-produced alternatives. The focus on sustainability adds a layer of modern consumer appeal.

Copy Examples

• •Your walls are talking. Make sure they're saying something colourful. Discover art prints made to fill your home with joy and personality.
• •That feeling when the light hits just right. ✨ Our 'A Day In Palm Springs' print brings sunshine indoors, even on cloudy days. Designed with passion and printed sustainably, just for you. How would you style it? #ColourLovingHome #CharlotteJStudio
• •Capture the essence of the Italian coast. With its vibrant blues and sun-kissed yellows, the 'Amalfi' print is a daily dose of holiday bliss. Let this piece transport you to a place of warmth and joy. Perfect for the kitchen, living room, or any space that needs a little escape. Printed on demand on premium, FSC certified paper.
• •Psst... New prints just dropped (and your walls will love them).
• •At charlotte j studio, we believe art should be joyful, personal, and sustainable. Founded by artist Charlotte in Manchester, our studio creates vibrant, high-quality prints designed to help you express your personality. Each piece is printed to order on eco-friendly paper, ensuring beauty and responsibility go hand-in-hand.