Brand Tone

Artistic, Personal, and Serene

Brand Values

• •Craftsmanship & Artistry
• •Sustainability & Ethics
• •Uniqueness & Distinction
• •Personal Connection & Bespoke Service
• •Timeless Elegance

Best Practices

• •Always Lead with Artistry and Inspiration
• •Use the Founder's "I" Voice
• •Weave in Sustainability Naturally
• •Emphasize the 'Forever' Quality
• •Maintain a Calm and Elegant Tone

Social Perception

The brand is perceived as high-quality, artistic, and ethical, with strong positive customer feedback, particularly valued for its bespoke customization services. It holds a niche, premium, and exclusive market position.

Copy Examples

• •Inspired by the deep, organic blues of the North Sea. This one-of-a-kind ring was handcrafted from a single piece of recycled 18k gold and set with an ethically sourced sapphire that holds a story in its facets. A departure from the traditional, designed to be a part of you. Explore the new collection online. #CharlienLagrou #HandmadeJewellery #EthicalLuxury #StatementRing
• •Your Love Story is Unique. Your Rings Should Be, Too. Move beyond the conventional. At Charlien Lagrou, we believe your wedding rings should be as personal as your journey together. I work with you to handcraft bespoke rings from recycled precious metals and ethical stones, turning your vision into a timeless heirloom. Let's create something meaningful together. Book a personal consultation today. #BespokeWeddingRings #EthicalGold #BelgianDesign #CraftedWithLove
• •Artistry in Metal, Poetry in Stone. Distinctive, handmade jewelry, crafted sustainably in Belgium. [Shop the Collection]
• •The journey of a bespoke engagement ring. From raw gold... to a forever piece. Every detail matters. Handmade for you. I love turning recycled gold and a hand-picked gemstone into a future heirloom. What's the ring of your dreams? ✨ #Goldsmith #HandmadeJewelry #CustomRing #JewelryDesign #HeirloomJewelry
• •Timeless elegance with an architectural twist. Our handmade earrings are crafted for the modern woman who values artistry and sustainability. Each piece is made from recycled silver and 18k gold in our Belgian atelier. Pin your favorite for future inspiration or discover the full collection at charlienlagrou.com. #SustainableJewelry #HandmadeEarrings #BelgianDesigner #MinimalistJewelry