Tono de Marca

friendly, relatable, and humorous

Valores de Marca

• •Empowerment and Confidence
• •Comfort and Quality
• •Authenticity and Relatability
• •Sustainability

Mejores Prácticas

• •Continue using authentic, everyday language, avoiding overly technical jargon and corporate-speak.
• •Keep leveraging humor, especially on platforms like TikTok, through relatable skits and self-aware content.
• •Regularly remind the audience that the brand was founded by two sisters to maintain a personal touch and build trust.
• •Continue to actively respond to comments and messages with the same friendly and helpful tone.
• •Highlight not just the features of products, but the positive feelings they evoke, such as confidence and comfort.

Percepción Social

The public perception of CHARLIE J. SHOP is overwhelmingly positive, largely due to direct engagement on social media. Customers are enthusiastic, perceiving the brand as being run by passionate, real people. The humor and relatability foster a strong community connection beyond transactional interactions.

Ejemplos de Copy

• •That ‘just finished a workout and conquered the world’ feeling, sponsored by our Sculpt Leggings. So buttery-soft and sculpting, you’ll forget you’re even wearing them. Ready to crush your goals (and be ridiculously comfy)? Tap to shop!
• •Tired of activewear that pinches, pulls, and just doesn’t *get* it? We’ve been there. That’s why two sisters started CHARLIE J. SHOP - to create activewear that’s as supportive and strong as you are. Feel the buttery-soft difference. #charliejshop #aussieactivewear
• •When someone asks why you’re still in your activewear at 3 pm on a Tuesday… because our Ignite Bra is more comfortable than my actual bra, duh. Ÿ™‡ #charliejshop #activewearaddict #comfortiskey #wfhlife
• •Meet your new go-to. The Elevate Bra isn’t just supportive; it’s a second skin. Designed for everything from downward dog to dashing for the train, its sweat-wicking magic and barely-there feel will have you reaching for it daily. We wouldn’t joke about this.
• •Warning: This new drop may cause extreme confidence.