Brand Tone

Nostalgic, Enthusiastic, Community-Focused, Proud, Friendly, Approachable, Authentic, Passionate, Playful, and Happy

Brand Values

• •Community
• •Quality
• •Nostalgia & Storytelling
• •Happiness
• •Authenticity & Passion
• •Generosity & Giving Back

Best Practices

• •Embrace Nostalgia: Use language that evokes memories, celebrates history, and brings a sense of warmth and fondness for the past. Words like classic, timeless, throwback, remember when, and vintage should be staples.
• •Champion Community & Civic Pride: Always highlight connections to Kansas City (or other relevant communities for specific collections). Use inclusive language (our city, your team) and celebrate local achievements and spirit. Actively engage with local events and stories.
• •Maintain an Enthusiastic & Positive Voice: Copy should be upbeat, cheerful, and passionate. Focus on the joy and happiness the products and brand experiences bring. Use exclamation points judiciously to convey genuine excitement.
• •Tell Stories, Don't Just Sell Products: Frame product descriptions and marketing messages around the stories they represent or the feelings they evoke. Connect designs to specific memories, teams, or cultural moments.
• •Be Authentic & Relatable: Write in a conversational, friendly manner. Avoid overly corporate jargon. Share the passion behind the brand and connect with customers on a personal level. Highlight the why behind Charlie Hustle – the love for vintage, community, and making people happy.

Social Perception

Beloved Local Brand, High-Quality Apparel, Community-Oriented & Charitable, Stylish & Trendy (Vintage Niche), and Positive Customer Experiences

Copy Examples

• •Headline (Website Banner for New KC Collection): Wear Your Heart on Your Tee. New Kansas City Legends Collection – Vintage Made Fresh. Body: Relive the glory days and celebrate today's victories with our latest drop. Super-soft tees, timeless designs, and that classic Charlie Hustle comfort you love. Shop now and show your KC pride!
• •Social Media Post (Instagram - New Communi-TEE Launch): Style with Heart! ❤️ Our new [Charity Partner Name] Communi-TEE is here! Look good, feel good, and DO good. A portion of every purchase goes directly to support [Charity's Mission]. Grab yours and help us evoke happiness in our community! #CharlieHustle #CommuniTEE #[CharityPartner] #KansasCity #VintageForGood #EvokeHappiness
• •Product Description (Generic T-shirt): Throw it back to the good ol' days with the [Product Name] tee. Crafted from our signature ultra-soft fabric, this shirt feels like an instant favorite from the moment you put it on. Featuring a classic [Design Description] design, it’s more than just a t-shirt – it’s a piece of nostalgia. Vintage made fresh, for stories yet to be told. #CelebrateYourStory
• •Email Subject Line (Seasonal Promotion): Fall for Fresh Vintage Vibes 🍂 Cozy Up with Charlie Hustle! Email Body Snippet: Hey Hustler, as the leaves change, so does our wardrobe! Discover our latest collection of super-soft hoodies, classic crewnecks, and long-sleeve tees perfect for those crisp autumn days and game-day cheers. Feel the comfort, wear the story. #CharlieHustle
• •Brand Story Snippet (About Us Page/Social Media): It all started with a love for worn-out tees and the stories they held. At Charlie Hustle, we believe in the magic of nostalgia and the power of a great t-shirt to connect us. From Kansas City with ❤️, we craft apparel that helps you celebrate your passions, your city, and those moments that make you smile. Our mission? To Evoke Happiness, one vintage-fresh tee at a time.